How BuzzBallz Has Kept The Party Rolling

In a new ad campaign, Workaholics actor Blake Anderson takes on a question likely popping up on college campuses around the county: why does ready-to-drink cocktail BuzzBallz come in a round, tennis ball-sized bottle?

Six Questions with Heidi Dillion, New CEO of Distill Ventures

Heidi Dillon was appointed CEO of Distill Ventures (DV) last month, the Diageo-backed independent drinks accelerator whose investments include Westward Whiskey, Ritual Zero Proof, and ready-to-drink cocktail Vervet, among others.

Low-Alc Haus Relaunches Under New Ownership

Sometimes it’s better to be right than to be early. Before the no/low alcohol category grew into a $11 billion business, Haus, a low-ABV Sonoma-based aperitif brand launched to much buzz in 2019.

On-Premise: Whiskey Leads, Vodka RTDs Reign

With traffic at bars and restaurants expected to pick up this holiday weekend, new data from on-premise market research firm CGA provides some insight on the top spirits and RTDs, and who will be enjoying them.

Diageo, Diddy Officially Sever Ties

Less than one month after the music mogul and entrepreneur filed a lawsuit against business partner Diageo, the global spirits company announced today it has severed ties with Combs.