Flavored Whiskey Makes a Sweet Comeback

Cookie dough with your bourbon? Over the past decade, flavored whiskey has evolved from a handful of value-priced cinnamon or apple flavored bottles to a hot segment driven by innovative flavors from craft and emerging brands. As the diversity of flavors expands, suppliers have lured in new whiskey drinkers and found a niche for their sweet, and sometimes savory, spirits.

People Moves: Bacardi, Siempre Tequila Bring on New Leadership

Roberto Ramirez Laverde has returned to Bacardi as global senior vice president of Bacardi rum, the company announced yesterday. Laverde took on the role following the promotion of Ned Duggan to global chief marketing officer of Bacardi and president of Bacardi Global Brands Limited.

Green Day: Craft’s Quest to Reclaim Absinthe’s Reputation

Irish pubs may be gearing up for St. Patrick’s Day, but this Sunday marks another green-hued, boozy celebration: National Absinthe Day. The Swiss drink was banned in the U.S. until 2007, and since then its enthusiasts have been working hard to challenge the spirit’s illicit reputation. But have those efforts paid off?

MHW: “Values-Based” Gen-Z Driving Alcohol Trends; E-Comm Could See More M&A

You’ve heard it before: this year premium plus spirits are here to stay, no- and low-alc will continue its rise, and the RTD boom is expected to shake out new state laws. In addition to those forecasts, the executive team behind MHW, a beverage alcohol importer and service provider, dug into other trends in a discussion on Tuesday moderated by Deborah Brenner, the founder and CEO of Women of the Vine & Spirits.

Shake Up: How Cocktail Veterans Are Staking a Claim to RTDs

As beverage director of New York’s acclaimed Clover Club, Tom Macy had tossed around the idea of a canned craft cocktail since 2013. But the concept didn’t truly lift off until February 2020 when he and his boss, Julie Reiner, finished their pitch deck for Social Hour Cocktails, a ready-to-drink high quality cocktail.

Pronghorn Invests in Four More Black-Owned Spirit Companies

Venture firm Pronghorn, an initiative focused on boosting Black entrepreneurship in spirits, announced today new investments in four companies: Anteel Tequila, Common Ground Spirits, Delta Dirt Distillery, and Old Hillside Bourbon Company. Terms of the deals were not disclosed.

Six Questions with Elizabeth McCall, Woodford Reserve Master Distiller

Earlier this month, bourbon brand Woodford Reserve named Elizabeth McCall as master distiller, one of the few women to achieve the title among major whiskey companies. She is also the second generation of her family with a career in the spirits industry, following in her mother’s footsteps who worked at the Seagram’s production facility in the 1970s and 80s.

Buffalo Trace, Maker of Coveted Whiskeys, Doubles Production

Buffalo Trace, the producer of the popular Pappy Van Winkle bourbons, will double its whiskey production in the coming days. The expansion of the Kentucky-based distillery, announced last week, will allow the Sazerac-owned company to increase the production of its whiskey expressions like Buffalo Trace, Eagle Rare, Weller, Blanton’s, and E.H. Taylor Jr.