Bloc Collective Fuels NYC’s Cultural Comeback With QR-Coded RTD Cocktail

Bloc Collective launched with two canned cocktails that aims to connect “good time enthusiasts” with “Cool Sh*t to Do” through its weekly, curated guide accessible via QR code on its cans. Founder Rob Dickens said Bloc’s goal is to create a platform that drives the post-pandemic cultural comeback in cities across the country, starting with New York.

DoorDash Marketplace Expands Into On-Demand Alcohol Delivery

As the world works its way back to pre-pandemic operations, lawmakers across the country are looking to make to-go sales of alcoholic beverages from bars and restaurants a lasting legacy, and DoorDash launched its latest innovation in support of that effort announcing today it has expanded its marketplace offerings into the alcoholic beverage category.

10 New Whiskeys To Try This September

From double-decade old bourbon to a trilogy of “Pacts,” the spirit industry saw a wide array of limited-batch whiskey innovations this month.

IWSR: Can RTDs Save Premium Vodka Brands?

The volume compound annual growth rate (CAGR) for premium and above-premium vodka in the US market has steadily decreased since 2015, dropping -3.1% from 2015 to 2019, and -3.5% in 2020 alone, according to the market research firm IWSR Drinks Market Analysis.

Natural Light Launches “Flavor-Forward” Vodka Line

Having already innovated its way through the ready-to-drink category with everything from a classic hard seltzer to Natty Daddy Lemonade, Natural Light is looking beyond canned categories for its latest product launch. The beer maker announced this week it has launched into the spirits world with a line of lemonade-flavored Natty Vodka.

Spirits Gallery: August’s Latest Ready-to-Drink Cocktails

As summer begins to wrap up, spirit brands continue to grow the ready-to-drink cocktail space with new tropical concoctions from Monaco, Western Spirits and Onda, as well as innovative tequila-based beverages from Agavales and Ranch Rider Spirits. Check out the gallery for the latest releases, brand debuts, and limited edition relaunches.

Macro and Micro Brands Grapple For RTD Domination

Ready-to-drinks (RTD) are currently one of the fastest growing categories in beverage alcohol, but it can be extremely difficult for consumers to know exactly what they’re buying and who’s making it.

Gallery: July’s Latest RTD Cocktails

The ready-to-drink category continues to expand with line extensions from brands such as Barbox and Avana and debuts into the category from distilleries including Tom’s Town and Midnight Moon. Check out the gallery for the latest tequila-infused cocktails, notable cocktailer collaborations and brand debuts.