Macro and Micro Brands Grapple For RTD Domination
Ready-to-drinks (RTD) are currently one of the fastest growing categories in beverage alcohol, but it can be extremely difficult for consumers to know exactly what they’re buying and who’s making it.
Ready-to-drinks (RTD) are currently one of the fastest growing categories in beverage alcohol, but it can be extremely difficult for consumers to know exactly what they’re buying and who’s making it.
The spirit industry saw a variety of innovations across the whiskey and tequila categories this month along with a handful of limited-edition expressions and new brand debuts including Fleur Charmante and Calirosa. Check out the gallery below for the latest from WhistlePig, Gin Lane, Compass Box and more.
The ready-to-drink category continues to expand with line extensions from brands such as Barbox and Avana and debuts into the category from distilleries including Tom’s Town and Midnight Moon. Check out the gallery for the latest tequila-infused cocktails, notable cocktailer collaborations and brand debuts.
Celebrity backed spirits-based RTD The Finnish Long Drink has announced the closing of a $25 million funding round led by New York-based investment management firm Neuberger Berman.
In our latest RTD Cocktails Gallery, we take a snapshot of summer, with new releases ranging from a brunch-themed bellini to a classic whiskey cola to a ready-for-anytime Aperol Spritz.
Spirits producers released a range of pride-focused, patriotic and citrus-infused products this month in addition to a variety of innovative bourbons from brands such as TX Whiskey, Yellow Rose Distillery and Watershed. Check out the gallery for the latest new releases, limited-edition spirits and brand relaunches.
As part of a process intended to increase diversity within the alcoholic beverage industry, Diageo-backed spirits investment group Distill Ventures has announced the launch of a Pre-Accelerator program dedicated to supporting early stage founders from underrepresented demographic groups.
With the summer months approaching the ready-to-drink cocktail category expanded with a range of better-for-you options from hard Yerba Mate to the relaunch of VOCO’s vodka-based coconut water. Check out the gallery for the latest canned cocktail releases and new brand debuts.
Spirits brands are offering up plenty of ways to celebrate as the pandemic’s restrictions ease up and consumers reconnect with friends during the upcoming summer months. In this gallery, we highlight some new brand debuts, limited-releases from Wonderland Distilling and Dewar’s, spirits specifically crafted for an easy cocktail making from Cutwater, Brody’s, Bluecoat Gin, and much more.
Uncle Nearest Premium Whiskey today announced the formation of a new $50 million venture capital fund aimed at investing in fast-growing, minority (BIPOC and women) founded-and-owned spirit brands.
As the avalanche of RTDs continues to hit shelves nationwide, the very definition of the category remains up for debate. Global data and analytics company Nielsen churns out detailed analytical reports on everything from television to retail, but even they can’t provide a universal definition.
Driven by a passion for "detail oriented, creative spirits making," Baltimore Spirits Co. aims to capture the energy of the city's vibrant creative community.
With warmer weather approaching, spirit brands have launched a variety of refreshing and low calorie canned-cocktails for consumers to enjoy throughout the summer months. Check out the gallery for the latest RTD offerings with new brands debuts and everything from sparkling margaritas to whiskey lemonade.
New Realm will launch three vodka-based, 7.5% ABV canned cocktails by the end of May: Lemon Drop, Orange Crush and Naka Cranberry. A fourth flavor — Tequila Paloma — will launch later in the summer, while gin and bourbon RTDs are also in the works.