Vertical Water, which is one of the pioneers of the nascent maple water category, has refreshed its packaging and messaging. We think there’s still a lot of work to be done to develop the maple water category, but Vertical Water’s latest update definitely feels like something that will help it continue to be a key player.
Juice Served Here, an L.A.-based retailer of cold-pressed juices, recently added a line of high pressure processed blends to its portfolio. From "raw soup" to a blend of coconut water, coconut cream and activated charcoal, Juice Served Here has done well to craft an interesting variety of products.
Boylan Bottling Co. has introduced a new line of bottled cocktail mixers. The line comes in three varieties: Club Soda, Tonic and Ginger. It's a well-crafted extension of the Boylan brand and a welcome addition to the fast-growing category of craft mixers.
Dora's Naturals has added two flavor varieties to its Sap on Tap maple water brand. The new Yerba Mate and Ginger Lime flavors are a nice extension of Sap on Tap brand and offer some good differentiation in the nascent maple water category.
Limation Limeade is a high pressure processed blend of water, organic lime juice, organic sugar and raw sugar. As far as the flavor is concerned, the company has nailed it, with a bold lime flavor, just the right amount of sweetness, and that freshly made flavor that screams summertime.
Made with 99.86 percent birch water and added citric acid, the flavor of Säpp's original offering is very light and quite simple. The product, which is very much in its early stages, has a subtle birch aroma and flavor, which is pleasing to the palate.
SOS, which also comes in a berry-flavored offering, is a powdered drink mix that was designed to provide advanced hydration through increased electrolytes.
At last month's 2015 Natural Products Expo East, Health-Ade introduced a new sub-line of "Super-Teas," which are infused with a range of functional ingredients, as well as a holiday-themed variety. From our perspective, the new products well-formulated, and a nice extension of the brand.
With its tagline of “Drink and Be Beautiful,” H2Rose is a product that features rose water and saffron powder as its key functional ingredients. The product, which is 20 percent juice and clocks in at 80 calories and 20g of sugar per 12 oz. bottle, also features sugar, peach juice, stevia, flavors, and malic acid.
Brain Juice is a hybrid energy and cognitive shot that’s billed as being “nutrients and energy for your brain.” The product, which is distributed at Whole Foods, has a clean list of ingredients that includes alpha GPC, green tea extract, blueberry, acai, chia gold seed extract, vitamins, amino acids and L-theanine.
Cuvee Coffee, which is an Austin, Texas-based coffee roaster and retailer, is one of only a few coffee roasters producing ready-to-drink, nitrogenated cold-brew coffee (the company claims to be the first to do so). Cuvee's offering is this one, Black & Blue, which comes packaged in an attractive 11.2 oz. can.
Last month, cold-pressed and high pressure processed juice brand Evolution Fresh added a pair of matcha-infused varieties to its expansive line of products. Evolution's Organic Citrus Matcha and Organic Coconut Matcha are expertly blended and should find a good following among natural channel consumers.
In August, Hint introduced Hint Kick, a line of unsweetened, zero-calorie waters infused with 60 mg of caffeine from coffee bean extract. Available in three flavor varieties, including a Lemon Cayenne offering, the beverages are a nice extension of the Hint brand.
Yoot Tea is a new line of beverages described by the manufacturer as "root teas." Available in three varieties, the drinks are infused with root-based ingredients, including dandelion and licorice, added for function and flavor.
