Top Feature

Preme Relaunches With New Gut Hydration Platform

Knowing when to pivot is paramount to an early-stage brand’s survival, but putting aside your first products to start again from scratch can be an equally risky proposition. Gut health brand Preme is taking the leap.

Yerbaé Acquired by Safety Shot, Inc. in Move to Build Portfolio Business

Yerbaé Brands has been acquired by Florida-based functional beverage maker Safety Shot in what could be the first of multiple beverage acquisitions by the company. The two companies will also seek to create synergies in supply chain logistics, ingredient procurement, sharing warehousing and other resources.

Owen’s Enters ‘Daizy’s’ Age With THC-Infused Social Soda

Giving an overarching term like “soda” a more unique positioning has helped create successful sub-categories like “prebiotic soda” and “energy soda” -- but what’s a “social soda”? Josh Miller, founder of Owen’s Mixers, thinks he knows.

Danone Slams Lifeway, CEO Smolyansky For “Value-Destroying” Share Move

Danone is taking legal action against Lifeway Foods after its attempts to acquire the brand last year were rebuffed, with the French dairy giant’s North America division accusing Lifeway CEO and chairwoman Julie Smolyansky of running a “value-destroying gifting program.”