Top Feature

OwocAI: Bang Creator Mounts Comeback with Ai Energy

Just over a year after Monster Energy bought Bang Energy and its parent company Vital Pharmaceuticals (VPX) amidst bankruptcy proceedings, VPX founder Jack Owoc is launching Ai Energy, a four-SKU line of functional drinks themed around the rise of artificial intelligence.

Generous Brands Repositions As “Dedicated Beverage Company”

Less than six months removed from splitting off of Bolthouse Farms fresh produce, Generous Brands is leveraging its Sambazon partnership and its scale to bring a number of new products to market as it transitions into a "dedicated beverage company."

Endcaps, Product Innovation Prove Good for Growth at good2grow

The kids beverage and snack brand – which makes juices, milks and crackers – is distinctive for its IP-driven bottle tops, which feature characters ranging from Mickey Mouse to Sonic, building its business off of impulse purchases by hitting the dual use case of refreshing drink and new toy for young children.

The Next Episode: Dr. Dre and Snoop Launch Still G.I.N.

Dre and Snoop are “still” at it. The hip hop legends and budding beverage entrepreneurs have released their second bev-alc collaboration, an ultra-premium gin, following the launch of a canned cocktails line earlier this year.

NACS: C4 Enters Ice Age, While Olipop Slims Down for C-Stores

Olipop has been one of the beverage industry’s biggest growth stories over the past few years, but closing the gap in convenience may be its biggest task yet. The prebiotic soda company’s NACS debut underscores the channel’s priority: it’s around 10% of Olipop’s total business right now, in around 7,000 doors.

Taste Radio: David, Decaf & Daiquiris. They’re All Trending.

With Taste Radio’s London meetups on the horizon, the hosts have their say on trendy brands, new products and the coming crush of seasonal LTOs. They share their respective takes on David, the high-profile protein bar brand launched by RXBAR co-founder Peter Rahal and whether decaf coffee is about to take off. They also get giddy about green cocktails and a record-breaking advent calendar.

What Could A Trade War Mean For Craft Distillers?

Effects of previous trade wars have already made a disproportionate impact on craft distillers, who are feeling the industry-wide anxiety around the potential return of tariffs.

New Products: Luxardo Gets Bitter, Jones Gets Spooky

In this week’s new product launches, a legacy liqueur brand gets into bitters, Jones Soda gets spooktacular with Halloween-themed LTOs, and Generous Brands (previously Bolthouse Farms) rolls out a new portfolio of Sambazon and Evolution Fresh products.