NACS is nothing if not a reminder that Americans love their caffeine. Stok Cold Brew is using its current momentum to slide into energy-focused canned RTDs. Over at the KDP booth, we got a first look at Black Rifle Coffee’s previously announced foray into traditional energy drinks.
Manufacturing B2B platform Keychain recently added $2.5 million from The Hershey Company, bringing the technology company’s total investment to $20.5 million in under a year.
It’s been almost two years since Bluebird Hardwater launched, and as one of the first canned beverages combining spirits with flat mineral water, it’s now in good company.
The NFL season is well underway, the NBA is preparing for opening day, and MLB is heading towards the World Series. But the championship bout for leadership in the sports drink space is neverending, and Chicago-based GoodSport is now making a drive to prove it’s a contender.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Kathy Guzmán Galloway, the CEO of The Clarity Wizard, who shared her thoughts, questions and feedback with the participants.
The 76-year-old brand today unveiled a refreshed visual identity that leans into its origins in the foothills of the Tennessee mountains while placing a new emphasis on “energizing refreshment” and togetherness. The refresh spans all elements of Mountain Dew branding – from its logo to its color scheme to its label callouts.
Ten years after launching, Open Water has refreshed its packaging in an effort to highlight the brand's sustainability mission as it aims to increase its retail footprint.
As the 2024 National Association of Convenience Stores (NACS) Show gets underway today in Las Vegas, energy drink maker Celsius is preparing for a larger push into the convenience and foodservice channels, as well as some new flavor innovations to ring in the fourth quarter.
Beth Buckner and Blake Layfield, who lead the innovation unit for iconic Kentucky bourbon brand Maker’s Mark, talk about how the standards set by its founder are integral to new product development and why they eschew trendy concepts in favor of nuanced expressions of the bourbon.
PepsiCo announced slow food brand sales dragged down its Q3 earnings as “business disruptions” internationally lowered its organic revenue growth outlook.
With the rise of online shopping, and omnipresence of platforms such as Amazon, Walmart and Target, the pressure to outperform past promotional events is building. Forget Black Friday, according to Illicit Elixirs’ co-founder Jason Gaboriau, Amazon Prime Day events have “become a pop culture moment.”
As its distributor stakeholders take a greater share of the workload, Liquid Death is making changes to its sales and distribution team, reducing its internal staff while bringing in Michael Fine as its new chief retail officer to lead expansion efforts.
For some spirits, a signature cocktail is a gateway to consumers. For others, it’s something of a dead end.
In this week’s new products roundup, C4 Ultimate Energy gears up to showcase its new Frost collection at NACS, Hint kicks off the winter holiday season early and Olipop gets a sleek makeover for convenience stores.
