Low-ABV wine is trying to thread the needle between non-alc and moderating consumers by offering a product that assuages the health concerns of alcohol consumption while maintaining the flavor and experience of traditional wine.
Sports drinks are seeing 5% increase in sales. The adjacent hydration & electrolytes category is seeing strong growth but is still a much smaller category overall.
Non-alcoholic beverage sales “modestly accelerated” in the latest two-week period ending September 7, with those sales increases driven by improved volumes amid stable pricing growth.
In 2023, U.S. craft spirits faced the first dip in sales, volume and share in recent history according to data from the 2024 Craft Spirits Data Project, released today by the American Craft Spirits Association (ACSA) and Park Street.
The co-branded line includes three ready-to-drink Jolly Rancher flavored C4 Performance Energy drinks, a Bubble Yum flavored pre-workout powder mix, and Hershey and Reese’s flavored protein powders – the first protein products launched under the C4 brand.
The Coca-Cola Company is expanding its reach in bev-alc with another ready-to-drink canned cocktail (RTD).
Online influencers and creators aren’t just making their own CPG brands – they’re doing it with each other. PRIME has joined forces with YouTube superstar MrBeasts’ chocolate company Feastables to introduce Lunchly, a kid-friendly meal kit positioned as a better-for-you competitor for Kraft Heinz’s Lunchables.
While core brand revenue declined, Flow Beverage Corp. reported consolidated net revenue growth of 5% to CAD$13.8 million in its fiscal year Q3 2024 earnings report today, marking its most profitable quarter since the company went public.
It’s election season, and as much as brands may not want to get dragged into the fray of partisan politics, consumers often have a way of forcing the issue – whether it’s last year’s Bud Light boycott or Vice Presidential nominee JD Vance’s much-memed comments on Diet Mountain Dew this summer – politics will find CPG one way or another.
Across oversaturated retail shelves, bev-alc brands are under pressure to stand out.
In this week’s new products roundup, Coffee Mate takes inspiration from a classic breakfast food, Jones Soda drops its latest limited edition craft soda flavor and Empyrean Brewing Co. expands into hop-infused waters.
GURU is focusing on making a return to profitability as it faced net revenue declines in its Q3 2024 earnings report this week. The Canadian energy drink brand reported net revenue of CAD$7.9 million in the quarter, down from CAD$8.9 million in the same period last year.
After a lackluster adoption in the early 2020s, a second wave of CBD-infused hydration and sports drinks is building a new consumer base alongside the successful adoption of low-dose, hemp-derived cannabis beverages.
The plant-based beverage market, while seeing a slight plateau in overall consumer adoption, is rapidly evolving through product innovation and the emergence of niche categories.
