Beverage School


Greg has created and grown some of the world's largest and most successful brands during his 20-year career - launching 500+ items across 17 food and beverage categories into 12 countries - focusing primarily on the "natural green Space". Greg is currently president & co-founder of Purely Righteous Brands LLC (PRB), a boutique consultancy dedicated to fostering the growth of "green space" health food & beverage companies. Clients include Tasty Brand, Revolution Foods, Arctic Zero & SUJA Juice - all committed to revolutionizing the spaces they are in. Under PRB, Greg served as Chief Marketing & Strategy for Suja, the #1 cold-pressured fresh juice brand in the US where he led business strategy, marketing, innovation, and retail customer development. There he positioned the portfolio, created & launched 35 new items (including two sub-brands) and built 3 sales channels. Prior to that, he served as CMO of Sambazon, the maker of fresh amazon superfood-based beverages. As CMO, Greg led marketing, strategy, innovation and business development for Coca-Cola's FUZE & Energy portfolio. He also worked for over 14 years as an executive marketer at Kashi/Bear Naked and Kelloggs.