For more than 37 years, James Tonkin has served the private-sector as a brand and marketing development professional. He directs the building and design of national infrastructures for food and beverage industry clients. Mr. Tonkin has successfully created and implemented business and financial strategies for domestic and international players—focusing from production to branding, marketing through sales implementation and distribution, to include exit strategy. Mr. Tonkin has focused branding initiatives in soft drink, bottled water, functional foods and beverages, and non- carbonated ‘new age’ beverage verticals. His extensive “hands on” expertise stretches across many sectors including domestic cheeses to natural potato chips; bottled waters for people and pets; and nutraceutical-functional-cosmeceutical enhanced beverages. Mr. Tonkin serves as a popular keynote speaker covering new beverage trends as well as successful branding insight.