Beverage School
Brand Development: Working with a Design Firm
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Details
- Category
- Brand Development
- Run Time
- 6 minutes 19 seconds
- Last Updated
- 11/25/2013
Table of Contents
- What can a design firm do for my food product?
- What’s the best time during the product lifecycle to engage a design firm?
- What do I need ready when meeting with a design firm?
- Who actually owns the design and intellectual property that’s created?
- Are design firms willing to collaborate with brand owners on the final product?
- How long is a typical commitment with a Design Firm? Do Design Firms require retainers?
- What’s the typical turn around from conception to launch?
- Where can I save time or what can I do to help my design firm shorten the design process?
- What is brand collateral?
- Can I design some of my brochures, advertising on my own after working with a Design Firm?
- What is a style guide?
- What are some common mistakes that young entrepreneurs make with brand collateral, and how can I avoid them?