Beverage School
Working With a Distributor: Store Authorizations
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Description
Learn the ropes of store authorizations from Ron Fournier who has expertise is in the Direct Store Delivery (DSD) distribution model.
Details
- Categories
- Distribution , Retail Management
- Run Time
- 4 minutes 22 seconds
- Last Updated
- 9/4/2014
Table of Contents
- How likely is it that different retailers will pick up my new brand?
- My product really won over some regional retail buyers, how to do I follow up and get this in the store?
- How do I get in the right position to have my product compete in a specific category?
- How do I expand my retail presence from one single product to multiple offerings?
- How important are chain authorizations for my brand?
- Does a chain authorization come before a distribution agreement?
- What are some distributor expectations of a new brand?
- I think my product is perfect for a store like my local Co-Op or Whole Foods are there certainly restrictions or limitations with selling my product there?
- How will I know if my product is ready to expand into a new market?