MUD\WTR Pumps Up With Protein, Positions For Retail Expansion
Alt coffee maker MUD\WTR has launched into the powdered protein shake set as the brand plans its expansion further in retail.
Headlines
“Bachelor in Paradise” Star Justin Glaze Finds Love With Espresso Martini RTD
Will Justin Glaze find love on this season of Bachelor in Paradise? Only time and reality TV producers who violate their non-disclosure agreement will tell, but we do have the scoop on Glaze’s new labor of love: a ready-to-drink (RTD) cocktail brand that launches today.
European Non-Alc Players UNDONE, Thomas Henry Plan to Disrupt U.S. Market
Two of Europe's popular adult non-alc (ANA) brands – UNDONE, a global pioneer in non-alc aperitifs, wines and spirits, and Thomas Henry, a premium mixer company – have landed on U.S. shores, each with a unique value proposition and a lengthy track record.
Panera Bread Settles Remaining Charged Lemonade Lawsuits
Panera Bread has settled three lawsuits over its allegedly lethal Charged Lemonade, closing the book on the ill-fated energy drink which has been blamed for at least two deaths. An attorney for the plaintiffs confirmed “the matters have all been resolved."
At Hemp Beverage Expo, Normalization Brings Cautious Optimism
What do you get when you offer a taste of "Fear and Loathing" to the "Shark Tank" set? It may look a bit like the Hemp Beverage Expo, which held its second edition last week in Atlanta.
Alcohol-Removal Startup ALTR Lands $5M Investment
Tech startup ALTR has closed a $5 million investment to help scale its wine dealcoholization technology and open a pilot facility in the heart of California's Napa wine region.
Barstool Sports Owner Dave Portnoy Backs PHX Energy Drink Launch
Barstool Sports founder Dave Portnoy is taking a starring role in the launch of PHX, a new 12 oz canned line that aims to marry hydration and energy drinks.
Growth Amid Caution: Q2 Funding Trends – FABID Q2 2025 Investment Report
Despite a volatile landscape, Q2 2025 saw a 13% year-over-year uptick in total U.S. food and beverage venture funding, reaching $342M.
Not Just Your Nonna’s Drink: U.S. Limoncello Makers Ride New Trends
Once a niche liqueur with roots on the Italian coast, Limoncello is now riding the trend wave of Italian cocktails and liqueurs, and bubbling up on U.S. cocktail menus and store shelves in ready-to-drink (RTD) form.
Taste Radio: Will MAHA Target Plastic? And, How The ‘West’ Is Won.
Could plastic packaging be the next target on MAHA’s hitlist? Have we reached peak chili crisp? Has Dubai chocolate already jumped the shark? The hosts dig in and debate, then spotlight a new $450 million fund that’s fueling emerging food and beverage brands. We also sit down with Tara Lindley of High West, who talks about how the revered whiskey brand balances innovation with market demand.
New Products: Premier Protein Gets Plant-Powered, Waffle House Cold Brew
This week's new product gallery features new formats for Fiji and ISH, a plant-based pivot by Premier Protein, decadent flavor "bombs" courtesy of Milkbar x Nespresso, and a new RTD cold brew from a beloved Southern eatery.
Simply Good Foods: Protein Portfolio ‘On The Forefront Of Generational Shift’
In its Q3 earnings, The Simply Good Foods Company reported the strength of its protein-forward portfolio, driven by the Quest and OWYN brands, despite the continued revitalization of Atkins.
Hawaiian Soda Co. Scales Beyond The Islands With California Club Expansion
Hawaiian Soda Co. is establishing a West Coast retail presence with a new club store partnership as mainland demand grows for modern soda with island flavors.
Reviews: Fuzzee Coffee For Morning Buzz, Nowadays Lemonade For Evening Chill
Whether you're looking for a buzz in the morning or evening, these two new releases from sparkling coffee startup Fuzzee and THC cocktail specilaists Nowadays have you covered.