Catching Up: Smootch Refines ‘Oat Water’ Positioning
In a world obsessed with oat milk, is there room for an oat water? There is, if you ask New Jersey-based startup Smootch. After debuting its four-SKU flagship line of electrolyte-packed, non-carbonated oat waters in 12 oz. cans at Natural Products Expo West last year, the brand has established a presence in Pennsylvania, New York, Connecticut and Rhode Island.