Spirits Marketing: Aviation Stirs Up Father’s Day; Aperol Scoots Into Summer
In spirits marketing this month, Aviation Gin stirs up Father's Day, ALB brings to dirty martini to breakfast, Aperol Hits NYC
Headlines
Mark Anthony Brands Phases Out White Claw Vodka Soda; Rebrands Zero Proof Line
Mark Anthony Brands (MAB) is rolling into summer with a focused plan behind White Claw, which boasts an even more dominant position in the hard seltzer segment.
Girl Powered: How Energy Drinks Learned to Win with Women
If there is anything to be learned from energy drink deals in recent history, it’s that the need for caffeine is gender-agnostic. Read our cover story from the latest edition of BevNET Magazine.
Yerba Madre Strikes Several Pro Soccer Sponsorship Deals
In its first major marketing announcement since rebranding from Guayakí to Yerba Madre, the California-based brand is tripling down on sports partnerships, via three new soccer-related initiatives.
Taste Radio: What Grannies & Betties Can Teach Us About Authenticity
Can a sober celebrity build a booming booze brand? The hosts dig into the paradox behind a high-profile actress and entrepreneur who doesn’t drink – but is betting big on alcohol. Plus, a tea company rooted in a 1930s family recipe is brewing something fresh with younger consumers. With a grassroots strategy and nostalgic appeal, could it be the next big thing for Gen Z and millennials?
A Drink With…Jenny Camarena, El Tesoro CEO and Master Distiller
Jenny Camarena, the youngest of nine children, has stepped up as CEO and master distiller for a family of historic tequila producers.
Amazon Moves Whole Foods Leadership In-House
Amazon is consolidating the Whole Foods leadership team under its Worldwide Grocery Stores with Jason Buechel at the head.
BevNET Live Day Two: Tackling Crossroads and Challenges for Emerging Brands
BevNET Live Summer 2025 in New York City wrapped up on Thursday with speakers by focusing on how emerging brands can stay competitive in a cutthroat market.
OOSO Crowned Champion of New Beverage Showdown 29
Sparkling tea producer OOSO was crowned the champion of New Beverage Showdown 29, joining an elite cohort of well-known beverage brands such as Health-Ade and Poppi that have previously claimed victory in the bi-annual pitch competition.
Guru Q2 Revenue Dips As PepsiCo Distribution Ends
Guru Energy Drink experienced “temporary significant headwinds” in its second quarter earnings as the brand moves back to direct distribution in Canada.
BevNET Live Day 1: Leadership Lessons & Collective Investing
At BevNET Live Summer Day 1, entrepreneurs and stakeholders tackled leadership amid transformation, what CPG investors are looking for in brands and the current state of hemp-derived THC drinks, among many other topics.
USDA Extends SNAP Waiver Restrictions To Three States
The USDA has granted three new waivers restricting candy and soda from the Supplemental Nutrition Assistance Programs.
Six Brands Advance in New Beverage Showdown 29
Six beverage startups emerged from a field of 12 contestants to secure a spot in tomorrow’s final round of New Beverage Showdown 29 at BevNET Live Summer 2025.
Icelandic Glacial Strikes First Ever Celeb Deal with Julianne Hough
Premium water brand Icelandic Glacial is joining the celeb club, announcing today a sponsorship agreement with Dancing With the Stars performer Julianne Hough, its first ever brand partnership with a celebrity influencer.