Our latest news roundup from Expo West focuses on coffee, including new protein-focused innovation from Super Coffee, Death Wish's return to RTDs and Chameleon Coffee's first branding update in over a decade.
Dr. Pat Heist, the co-founder of groundbreaking whiskey brand Wilderness Trail offers a deep reflection on his entrepreneurial journey, from its debut 2018 to Campari’s $600 million acquisition of the company four years later.
SipMARGS, a ready-to-drink (RTD) sparkling margarita brand has revamped its liquid and landed $3 million from new investors, including powerhouse social media influencer Alix Earle.
Millie Bobby Brown’s Florence By Mills Coffee is making its brick-and-mortar retail debut at select Walmart stores nationwide with dairy milk lattes, the brand’s first ready-to-drink offering.
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A classic powdered beverage brand is shaking up its product catalog with a foray into bev-alc. Crystal Light Vodka Refreshers are rolling out to 10 states this month.
Expo West 2025… OK, it wasn’t a classic. It would be hard to characterize anything we saw as "groundbreaking." Perhaps, however, incremental improvements, global flavors and innovative collaborations are enough to keep the train rolling. For now, anyway. We also sit down with Carolyn Hamlet, the founder and CEO of OKU, a trailblazing brand of energy gummies.
Hydration was hot at last week's Natural Products Expo West, with new releases from Plezi and PATH, plus Be Love's debut.
At this year's Expo West, we caught up with fast-rising energy drink brand Huxley and functional sparkling water Heywell to talk about recent investments, plus got a first look at new products from Be Amazing and Violife.
Our reporters recap the latest news from Natural Products Expo West 2025, including a yerba mate renaissance, a shift in strategy from Unity Wellness, plus news from Melting Forest and Eclipse Foods.
Brown-Forman maintained its annual forecast even as it weathers flat whiskey sales and prepares for the impact of tariffs, the company announced in its Q3 FY25 financials release and earnings call.
As Expo West 2025 kicks off this morning, here's a first look at new products showcasing at the show, including launches from Vita Coco, Topo Chico and Califia Farms.
Bloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set to launch at Walmart on Labor Day.
Black Rifle Coffee Company’s revenue took a hard hit in Q4 2024 as sales dropped double-digits in the quarter, according to the brand’s latest earnings report this morning. But, the company said, that decline is in part due to growing pains as the brand increases its attention on wholesale and RTD products.
