First Beverage Ventures Invests in Field Team Management Platform Repsly
“The challenge for food and beverage companies is that we want to know what’s going on in the field," said Tom First, Managing Partner of First Beverage Ventures.
Headlines
Honest Tea Hits a Billion
For Honest Tea, the math works out like this: 16 years + 22 million pounds of organic ingredients = a billion beverages.
Consumer Reports: Ban “Natural” on Food and Beverage Labels
Consumers are increasingly seeking out foods and beverages labeled as “natural,” but their expectations for the term are often at odds with what is actually delivered, said Consumer Reports.
A Stump With Room to Grow
Stumptown's recent partnership with Straub Distributing serves as one piece of the coffee company’s growing distribution network, one that president Joth Ricci envisions as a national juggernaut.
“The Beverage Whisperer” Assesses Emerging Categories
Ken Sadowsky, the senior beverages advisor in the U.S. for Verlinvest, offers his take on the development and growth potential for a number of developed, emerging and nascent beverage categories.
Vitaminwater Adds Stevia, Fans Go Bonkers
Visit the vitaminwater Facebook page and you’ll find that its columns are built with anger of the once faithful. All this because vitaminwater has begun using a blend of cane sugar and stevia.
CSPI: Marketing of V8 Juice Blends is “An Elaborate Con”
CSPI has threatened to sue The Campbell Soup Co. over what it believes to be misleading statements about the "juice content, nutritional value, and overall healthfulness” of V8 juice blends.
Supreme Court: POM Can Sue Coke for False Advertising
The Court ruled in favor of POM, stating that the company may support its claims under the federal Lanham Act, which covers false advertising.
XYIENCE Partners With Polar Beverages
XYIENCE announced Wednesday that it has reached a new partnership with Polar Beverages for distribution of its sugar- and calorie-free Xenergy line in the New England market.
Press Clips: Soda Taxes and Food Stamps
While there has been a great deal of talk about soda tax legislation as a way to combat rising obesity rates, a growing number of health advocates want to restrict the use of food stamps for purchases of sugary drinks. A recent study bolsters that argument.
KeVita Pulls in $6 Million in New Round
Proceeds from the financing will be used to deploy “some new marketing initiatives to even further accelerate” the development of KeVita, CEO Bill Moses said in a statement.
Ross Leaves Cheribundi; New CEO Odwalla’s Steve Pear
He endured a massive crop failure, redesigned the entire line, and in the end, felt he’d had a good four years, but Brian Ross has left Cheribundi.
Connecticut Rep. DeLauro Working on Soda Tax
Rep. Rosa DeLauro (D-CT) says that she’s working on legislation to tax beverages with added sugar. She hopes to introduce the legislation “in a matter of weeks.”
Video: Vital Juice’s Plan for a National Network of “Micro-Juiceries”
The template for Vital’s micro-juicery model is its current facility in Seattle, which has systems in place that allow the company to “track produce all the way from the vendor through to the bottle."