The distribution deal will provide Oatworks, which has been self-distributed since its launch last summer, with an opportunity to swiftly expand its footprint in the Northeast and to continue spreading the idea of oats as a core beverage ingredient.
A federal jury in Manhattan issued a $1.7 million verdict in the band’s copyright case against Monster Energy, according to Reuters.
Eighteen months after Hain Celestial’s acquisition of BluePrint, the founders of the cold-pressed juice brand have exited the company.
While most seemed to attribute LeBron James’ cramps to the high temperatures, Gatorade flipped an odd circumstance into a marketing ploy.
New York City Mayor Bill de Blasio’s administration rekindled former Mayor Michael Bloomberg’s argument for a ban of large sugary drinks.
YouGov, a London-based market research firm, conducted a recent survey that indicates the growing preference of juice drinkers to pay closer attention to labels and ingredients.
Aiming to ramp up production and distribution of its raw, organic juices and foods, Urban Remedy has raised $5 million in new funding and tapped industry veteran Paul Coletta as CEO.
The California Senate approved a bill last Thursday that would mandate health warning labels on beverages with added sugar, according to The Los Angeles Times.
Wells Fargo found that beverage sales in convenience stores increased by 4 percent for Memorial Day this year, compared to a 2 percent increase in 2013.
The next teen-angled effort comes from Sunny Delight Beverages Co., which announced Monday the test market launch of SunnyD X, a carbonated juice drink that the company hopes will serve as an energy drink alternative.
The Marley Beverage Company (MBC) announced Monday that it has appointed Harry Bigelow as president and chief executive officer, according to a company release.
Mike D of the Beastie Boys has taken his little horsy Paul Revere to the courthouse where he’ll face another foe that’s packing. But this time, it’s not MCA with a jammy and a license to kill. It’s another monster, as in, Monster Energy.
Amid booming sales and new distribution of Hiball, however, Berardi will look to quadruple his staff to eight, filling out a new sales force that will enhance and bolster the brand’s presence in a variety of retail channels as well as regionally along the East Coast, California, Texas and the Midwest.
For a brand like Golazo, which embraces the world’s most popular sport, no other person could have the same kind of influence as Pelé, the company's new global ambassador.
