PepsiCo today re-introduced Aquafina FlavorSplash, a line of zero-calorie, flavored and carbonated waters. The brand, which first appeared in 2005 and was dropped after a few months on the market, has returned with a new look and branding that leans toward a younger set of consumers. The return of the brand also comes with a new line of liquid water enhancer products -- PepsiCo’s first foray into the category,
Though the restaged brand bares more than a passing resemblance to Sparkling ICE, the line is, unlike the Talking Rain-owned juggernaut, an all-natural product. LaCroix has launched Spree at Target, and will position and place the brand to reach natural consumers wary of artificial and genetically modified ingredients, according to Vanessa Walker, SVP Marketing and Strategy, LaCroix Beverages Group.
Natural Products Expo East in Baltimore last week confirmed that High Pressure Processing is indeed the hottest trend in beverage business on the natural side – the next proof point will likely fall to consumers. Still, pricing remains an issue.
With the fresh juice craze reaching a fever pitch in the U.S., product preservation technology was featured prominently at this year’s PACK EXPO International, held from September 23-25 at the…
Cheribundi CEO Brian Ross said that about 90 teams from the NHL, NFL, MLB, NBA and NCAA regularly drink his company's tart cherry juice, but most consumers don't know that yet.
Coca-Cola’s Venturing and Emerging Brands Unit (VEB) is planning to reorganize the sales forces of its three wholly-owned entrepreneurial brands into a single unit capable of selling its portfolio throughout the Coke system, BevNET has learned.
Profitable and continuing to evolve, Zola’s restaged “Fruits of the World” platform and rapid ascension as a player in the coconut water category have positioned the company for sustained growth in both natural and mainstream retail channels. With the pieces in place, founder Chris Cuvelier and his team are pressing forward -- and not looking back.
If you haven't already, now is the time to secure your spot in BevNET's New Beverage Guide, the most comprehensive collection of non-alcoholic beverages compiled annually, and our 10th annual “Best of” awards. The deadline to submit your brand for inclusion is October 18, 2013.
New Hope Natural Media’s annual Natural Products Expo East show returns to the Baltimore Convention Center this week. Expo East, along with its sister show Expo West, are the leading venues to see and sample all-natural and organic products. BevNET.com will be on hand to cover and report on the beverage-related exhibitors at the show – nearly 115 in total this year.
Some of the most highly touted “innovations” of recent years so far have failed to reach ignition, though it’s still early days. Rather, many of the more successful brands of recent years seem to defy common notions of what’s innovative.
The most important point to be made during the congressional hearings on energy drinks was made early on, and it’s one that everyone seemed to agree on: it’s just not that cool to try to hook the youth of America on energy drinks before they’re old enough to drive.
Inko’s LLC, makers of low- and no-calorie white teas, announced Thursday its expansion into 2,500 Walmart stores nationwide. The expansion represents an increase from the brand’s Northeast test market of 200 stores in the first quarter and 783 stores by July.
Long an industry heavyweight through his position as V.P. of marketing and immediate consumption sales for the giant independent bottler and distributor, Polar beverages -- symbolized by its Polar Bear mascot, Orson -- Gerry Martin told BevNET he is leaving Polar to help lead of Al’s Beverage Co., Inc., one of the country’s largest manufacturers and distributors of fountain soft drink concentrates.
5-Hour Energy stands at more than $1 billion in sales. That, however, is pretty much where it’s been mired for the better part of the year. In fact, since last October, the brand has largely stagnated, hitting a ceiling of about $1.19 billion, and inching back and fortth. The found sales that have powered the brand’s five year ascension seems to have tailed off. So what could be sapping 5-Hour Energy’s energy?
