A recent study that investigated possible conflicts of interest with regard to food ingredients self-affirmed as GRAS (Generally Recognized as Safe) found that literally all of the determinations submitted to the U.S. Food and Drug Administration (FDA) from 1997-2012 lacked independent review.
As natural and organic beverages continue to gain traction among greater numbers of mainstream consumers, Purity Organic has over the past year positioned itself to take advantage of that momentum through a path carved by innovation.
Hargis said he and his investors have sold Fruit 66 to Tempe, Ariz.-based Sun Orchard, a juice maker with deep roots in supplying food service operations like hotels and schools with private-label juices, juice drinks and mixers.
Certainly, the direct-to-consumer delivery model has been a key launching pad for marketers of raw juice products, particularly through the sale of packaged juice cleanse programs. Recently, however, a growing number of companies are attempting to enhance brand awareness while meeting growing demand and interest in raw juice via the construction of retail storefronts. San Francisco-based Project Juice is one such company.
In a couple of significant moves for the company, BluePrint is set to launch a new line of 10 oz. bottles to its brand of high-pressure processed juice blends, and next month will open its first storefront in Venice, Calif. The latest news from BluePrint, which was acquired by Hain Celestial in December, comes amid a dramatic leap in awareness and demand for cold-pressed juices, as well as the introduction of a variety of similarly positioned brands over the past year.
Finding the right co-packer for your beverage brand is like finding the right person to baby-sit your kids: you want peace of mind in knowing that your product is in good hands and will be treated with the utmost care and quality. The process often requires a significant investment in time and research, but once you’ve found the right partner, you’re set. Or are you?
The market for super-premium coffee is rapidly expanding, and over the past two years, Stumptown Coffee Roasters has been laying the foundation to be a primary player in the category often referred to as “third wave coffee.”
Post Holdings Inc., the cereal maker behind Fruity Pebbles, Grape Nuts, and Honey Bunches of Oats, among others, paid $180 million for Premier Nutrition Corp., the company that makes functional beverages Joint Juice and Premier Protein shakes, among other products.
BevNET's 2013 Natural Beverage Guide -- the beverage industry's largest guide to beverages targeting the natural channel, including bottled waters and powders -- is now available for download. Get your FREE copy of the guide via the link below.
In a Senate committee hearing that could have far-reaching implications for the energy drink business, a group of focused Senators tore into the current and past marketing strategies of energy drink companies, claiming they have targeted vulnerable children as potential consumers.
From HPP juices to evolving forms of energy products, the non-alcoholic beverage industry is being lauded for innovation. Some of these companies have been showcased in lists recently assembled by Forbes and BrandInnovators.com, confirming the diverse roots of ready-to-drink beverage trail blazers.
Casey’s General Store was viewed as an operation that had adapted to changing times following a report from a Kansas City, Mo., television station indicating that Casey’s had enacted a restriction on the sale of energy drinks to minors. The report quickly snowballed to other parts of the country. Only problem: Casey’s wasn’t actually adapting — it was following its own status quo.
The opinion of a New York State appeals court mirrored what many denizens have muttered to themselves since Mayor Michael Bloomberg first hatched his soda ban efforts: too much power.
The first set of witnesses to be called for questioning by the U.S. Senate Committee on Commerce, Science, and Transportation during tomorrow's hearing on energy drink marketing includes representatives from the three biggest energy drink companies in the U.S., including Rodney Sacks, the chairman and CEO of Monster Beverage Corp.
