The plan is simple: leverage the brand strength and distribution gains of NEO Water in the natural channel to launch an energy drink where few products currently exist. The execution? It’ll take some time, but the strategy appears to – excuse the expression – hold water.
Billed as a seasonal release, Boylan’s Shirley Temple is a great adaptation of the classic “mocktail.” They’ve really hit the nail on the head in terms of flavor, delivering a blend that has a nice dose of cherry flavor and a refreshing lemon lime base. Moreover, it’s a cleanly designed product that is easy to understand and certainly exudes quality.
With Natural Products Expo West just over a week away, Sambazon has unveiled two new varieties to its line of organic superfood smoothies and a new line of cleanse products. While Sambazon will debut its Energy Mocha Java and Blended Breakfast smoothies at the upcoming show, the company will hold off on an official launch for Purifying Cleanse, a line of three organic superfood beverages, which is being test marketed exclusively at Costco stores in California and Texas.
As we reported a couple weeks ago, PepsiCo has launched Mountain Dew Kickstart, a new morning-oriented product that the company markets as a “flavored sparkling juice beverage from concentrate.” Overall,…
Sneaky Pete’s has completely overhauled the packaging for its line of oat-based drinks and will debut the new look at the upcoming Natural Products Expo West show. The revamp comes amid growing consumer awareness of oat beverages, a nascent category that – according to one industry expert - appears primed for a breakout year.
Amway (yes, that Amway) has opened up its first U.S. storefront in a rather odd place: Citi Field, home of the New York Mets. The multi-billion dollar direct seller of household and consumer goods, including XS energy drinks and shots, announced that The Amway Business Center at Citi Field will be “a dynamic, one-of-a-kind facility” that will allow its sales agents “to freely connect, learn new valuable insights, and share the exciting Amway opportunity with prospects.”
Reed’s Inc., the Los Angeles-based natural soda maker, announced today in a release that its revenues in 2012 increased 20 percent to more than $30 million. Chris Reed, founder, chairman and CEO of the company, told BevNET that its Culture Club Kombucha products have driven much of the growth.
A couple years ago, Janie Hoffman was blending chia seed and juice drinks in the kitchen of her home. Today, Hoffman is at the helm of one of the fastest growing natural beverage companies in the U.S., and following a breakout year for Mamma Chia, the company announced three moves aimed at supporting and extending that growth.
Less than four years after acquiring the brand, Beverages Holdings, LLC, the parent company of Sunny Delight Beverages Co., has discontinued Bossa Nova, the line of açai and superfruit juice drinks that was once pegged as a rising star in beverage industry. Bossa Nova is the latest casualty of 2013 following the shutdown of protein drink line Mix1, Bean & Body coffee drinks, and beverage incubator Brain-Twist.
Following PepsiCo’s fourth quarter earnings call last week in which CEO Indra Nooyi announced that the company will lead the cola category via “disruptive innovation,” its CFO stated that its work with new natural sweeteners could “fundamentally change some of the elements of the core product offering in carbonated soft drinks.”
In the midst of rising demand for iced coffee products, Califia Farms announced that it will throw its hat into the ring with a new line of natural coffee drinks designed for vegan and non-soy consumers. Califia Farms, which markets a line of natural juices and almond milk products, will introduce Califia Farms Iced Coffee with AlmondMilk at the upcoming Natural Products Expo West show.
Rage Aid, a line of non-carbonated energy drinks from Canada, recently launched two new varieties: Lemonaid and Teabagger. While the overall execution of the drinks is good, it's the name Rage Aid that has us a bit confused about what the brand is trying to communicate.
Extending its reach in the kids’ beverage category, Honest Tea has introduced Honest Splash, a new line of 70-calorie juice drinks. In a statement, Honest Tea called the products an “evolution of the Honest Kids brand” that is designed for older children. Honest Splash will be sold exclusively at Target from mid-March until the end of June, when the drinks will roll out to other retailers.
Opponents of New York City's impending ban on large format sugary drinks appeared in court today in hopes of delaying its enforcement until a lawsuit filed against the city is settled. Beverage marketers and retailers attempted to persuade Manhattan state Supreme Court Justice Milton Tingling that if ban does go into effect as planned, companies risk losing sales if the ban is ultimately deemed unlawful.
