Taste Radio: Were We All Wrong About Olipop & Poppi?
Did anyone see this coming? Last week, BevNET learned that the Coca-Cola Co. and PepsiCo plan to launch prebiotic, low-calorie sodas in 2025. How will their respective forays impact the fast-growing category and what does it say about potential acquisitions of leading brands Olipop and Poppi? The hosts weigh in.