This week’s new product gallery includes a new look for Throne Sport Coffee, Gorgie’s exclusive flavor launch in Target, a trio of organic blends by Rishi Tea and 5-Hour Energy’s (literally) glowing new flavor addition.
5-hour Energy
Following the debut of Cotton Candy, 5-hour Energy continues its streak of flavor releases with Extra Strength Glow Motion. The new offering, vaguely described as a “fruity flavor,” is packaged in a bottle that glows under a black light. Each shot contains 230mg of caffeine, 40mg of niacin, 40mg of Vitamin B6, and 500mcg of Vitamin B12. To learn more, go to 5hourenergy.com.
Gorgie
On the heels of its $24.5 million funding round, better-for-you energy drink brand Gorgie is releasing a Pink Lemonade flavor just in time for summer. Each 12 oz. can contains 150mg of green tea caffeine plus biotin, B Vitamins and L-theanine. Gorgie Pink Lemonade is exclusively available at 1,939 Target stores nationwide. For more details, visit getgorgie.com.
Throne Sport Coffee
Throne Sport Coffee, the ready-to-drink coffee brand founded by former Coca-Cola executive Michael Fedele and Kansas City Chiefs quarterback Patrick Mahomes, has undergone a makeover both inside and outside the can. Along with moving from “iced coffee” to “cold brew,” the brand flipped its color palette in favor of a white background, using subtle color cues to differentiate the flavors. Throne also retooled its flavor names making Salted Caramel into Sea Salt Caramel, Mocha Java to Mocha Cocoa and French Vanilla is now Vanilla Bean. For more details, visit sportcoffee.com.
Goodmellow
Hanson of Sonoma Vodka founder Brandon Hanson has launched into the expanding THC-infused beverage category with Goodmellow. The four flavors – Grapefruit Habanero, Strawberry Hibiscus, White Peach Tea and Meyer Lemon Elderflower – are available in 2mg and 5mg doses of hemp-derived THC in 8 oz. and 12 oz. cans, respectively. The drinks also bring a functional twist with a proprietary blend of adaptogenic ashwagandha, GABA, L-theanine, terpenes, THC-V and CBG. For more information, goodmellow.com.
Rishi Tea & Botanicals
Tea maker Rishi is getting into summer with new fruit-forward and botanical varieties: Garden Party, Tangerine Hibiscus, and Ritual Green. The blends can be prepared hot or cold. Both Garden Party and Tangerine Hibiscus are available at Whole Foods Market, with Garden Party offered exclusively through October. For more information, visit rishi-tea.com.
Four Sigmatic
Functional mushroom coffee maker Four Sigmatic is launching in threes, with a trio of products all in different formats. Focus Organic arrives in Nespresso Pods in three varieties, while OG Organic Mushroom Coffee is now available in a 6.35 oz. multiserve pouch. Four Sigmatic’s Focus Organic Medium Roast Ground Coffee is now available in a 10 oz. bag. For more information, visit FourSigmatic.com.
Pressed Juicery
As the temperatures tick up outside, Pressed Juicery is ready to refresh. The cold-pressed juice maker is launching Sparkling Wellness Refreshers in five flavors like Just Flow and Glow Up, incorporating Pressed’s functional shots. The Wellness Refreshers are only available in Pressed locations, made fresh and served over ice. For more information, visit pressed.com.