Sports drink maker Barcode is now the official performance drink of both the San Antonio Spurs and the Miami Heat with five-year deals granting the brand marketing in-arena as well as additional distribution opportunities.
As the weather begins to cool down, a wide array of spirits makers are rolling out new products for fall. In this gallery, Hennessy teams up with Los Angeles Lakers superstar LeBron James, Milagro Tequila unveils its first launch in ten years and Planteray Rum introduces its oldest bottling to date.
What is it like hustling adult non-alc (ANA) products outside of major hubs? Casey Dolan of Charlotte Beverage Distribution will tell you that it ain’t easy, but she’s learned some major lessons.
Adult non-alc retailers are responding to growing demand and increased competition by focusing on experiential and community building retail strategies to keep consumers coming back for more.
With whiskey sales in decline, many brands are making bold moves. For Compass Box, a scotch whisky company known for innovation, that means orchestrating its biggest change since its foundation in 2000.
Serial entrepreneur Jeff Church talks about how he navigated Suja’s early development and rapid growth and what he believes was the most impactful decision in determining the brand’s success. He also discussed the failure of Rowdy Energy, which launched in 2020 and shut down less than four years later.
BevNET’s Taste Radio podcast team is excited to announce a series of free food, beverage, and beer industry meetups in London, taking place on Tuesday, October 15 and Wednesday, October 16.
A strike by 50,000 union workers at 14 major ports across the East Coast and Gulf Coast may or may not be devastating for the U.S. food industry – depending on how long it lasts.
PepsiCo, Inc. announced this morning it has entered into a definitive agreement to acquire Siete Foods for $1.2 billion. The transaction is expected to close in the first half of 2025, pending regulatory approval and customary closing conditions.
Get ready for our October Community Calls! This month, learn how bootstrapped brands can harness PR to boost DTC sales, explore inclusive hiring practices, discover the real impact of viral moments on brand growth, get insider tips on retail media strategies, and understand how culturally centered brands can scale successfully.
Lifestyle brand Palm Tree Crew is taking a deeper stake in the beverage business with a new investment into functional CSD maker Cove Soda, bringing along a slate of celebrity partners with them. Terms of the deal were not disclosed.
Lucky Energy (formerly Lucky F*ck Energy) has closed an oversubscribed Series A netting $11.75 million in a round led by Brand Foundry with additional capital from Imaginary Ventures, Sapphire Sport and Sugar Capital.
Gopuff’s seemingly interminable search for growth has taken it deeper into digital advertising with the introduction of several new tools aimed at capturing more Gen Z and millennial consumers.
Energy drink brand G.O.A.T. Fuel has drafted a new star investor with the addition of New York Giants outside linebacker Kayvon Thibodeaux, joining a roster of other NFL headliners now working with the brand co-founded by Hall of Fame receiver Jerry Rice.
