Alix Earle Joins Gorgie As Strategic Partner
Female-focused energy drink Gorgie welcomed influencer and "Dancing With the Stars" runner-up Alix Earle as a strategic investor today, bringing her 10 million-plus social media followers along.
Headlines
How Health-Ade’s ‘Surgical’ Strategic Approach Led it to an Exit
At BevNET Live Winter 2025, former CEO Chris Lansing shared the stage with Health-Ade investors and board members Steve Young of Manna Tree Partners and Bob Nakasone of First Bev to deconstruct the strategic moves they made to get Health-Ade sale-ready and why their trust in one another was paramount in their plans’ success.
Taste Radio: How Archer’s Aim Helps It Generate $300M In Annual Sales
Archer founder & CEO Eugene Kang shares how disciplined execution, vertical integration and precisely timed innovation transformed the upstart jerky brand into one of the fastest-growing CPG companies in the U.S. He talks about how Archer positioned itself ahead of explosive trends and built durable partnerships with retailers, and why patience and long-term thinking are critical traits for founders.
Poppi’s Founders Tackle Why Team, Structure and Creativity Are the Keys to Success
At BevNET Live Winter 2025, the husband-and-wife team sat down to go back to the beginning and discuss how they approached the various stages of growth for Poppi and why ensuring their team was taken care of in the acquisition process was a necessity before agreeing to a sale.
Soda’s Resurgence Helps Bring Flavor, Focus to Sparkling Water
Today, almost all the top names in sparkling water are also dabbling in next-gen CSDs, but that doesn’t mean they’re abandoning their roots.
Spirits Marketing: WhistlePig Hits Kentucky, Martha and Snoop Are Back
In spirits marketing this winter, Sun Cruiser tapped its first athlete partner, Still G.I.N. recruited a familiar face, and WhistlePig turned a historic bank into an experiential whiskey hub.
PepsiCo and Walmart Colluded on Pricing, Alleges Unsealed FTC Complaint
PepsiCo allegedly created a “price gap” with Walmart, creating a system that allowed the world’s largest retail to obtain preferential promotional payments, while those same payments were reduced for Walmart’s competitors, according to court documents unsealed last week.
Taste Radio: Big Wins, Big Names & Big Inspiration. The L.A. Events Delivered.
The hosts recap a whirlwind week of back-to-back events in L.A., celebrating standout competitions, emerging brands, and generous mentorship from seasoned founders at Nosh Live and BevNET Live. From Projo’s big win in the New Beverage Showdown to celebrity cameos by Ryan Phillippe and Khloé Kardashian, the energy never let up.
Taste & Nutrition Drive Consumers Back to Dairy by Way of A2/A2
The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
New Products: Alex Cooper’s Unwell Energy, Apple Slice and Oatmilk in Paris
This week’s gallery includes a fashionable energy line from podcaster Alex Cooper’s Unwell Beverages, the return of a fan-favorite flavor for a classic soda brand, and the latest innovations in plant-based milk alternatives.
Loonen Debuts Spring-Sourced Purified Water, Closes $6M Round
Pitching itself as a first-to-market “purified spring water” exclusively in glass bottles, Loonen aims to raise the bar on transparency in a category particularly vulnerable to vague claims and greenwashing.
Ball Corp. Buys Majority Stake in Two European Canning Facilities
Beverage packaging manufacturer Ball Corporation will acquire an 80% majority stake in Benepack’s European can manufacturing businesses, including two production facilities in Belgium and Hungary.
Gut Check: Can Kombucha Reclaim Its Edge Amid the Digestive Health Boom?
From positioning as a non-alcoholic social beverage to selling at sporting events and music festivals, there are a variety of ways kombucha makers are attempting to reach a broader audience and lift the category’s household penetration.
Decadent Flavors, LTO Innovations Stand Out in 2026 Trend Predictions
Protein, non-alc and better-for-you soda are all here to stay, but the shape – or taste – that any and all of them could take in the new year is less certain. But formulation and ingredients experts Flavorman and Finlays have a sense of what’s on the horizon.