JetBlue to Serve Athletic’s Non-Alcoholic Beer on Flights
Athletic Brewing Company’s Upside Dawn Golden will be served on all domestic JetBlue flights starting in May, the company shared today.
Headlines
Buddha Brands Chases Gut-Healthy Soda Trend, Refreshes Packaging
Buddha Brands has launched a line of prebiotic sodas that align with its core Thirsty Buddha coconut waters and its recent visual refresh across its plant-based snack and beverage portfolio.
Good Wolf’s New Look: Less ‘Wild,’ More Adaptogens
Oregon-based beverage maker Good Wolf relaunched in January with new ownership and a new vision for the probiotic tonic brand. That new vision has arrived as the company debuted a refreshed visual look online this month.
Bang: Deadline Extended for Bids, Potential Auction
A court in Florida has extended the deadline for bids on the sale of Bang Energy-maker Vital Pharmaceuticals. According to a filing with court this afternoon, the new deadline for bids is May 22 at 12 p.m., to be followed, if necessary, by an auction hearing on May 25, 2023 at 5:00 p.m.
Taste Radio: It’s All About That ‘Aha’ Moment… And The Lifetime Customers That Follow
The hosts explained how setting the trajectory of your company can often begin with a single pitch and sampled a variety of new innovative products, including bitter libations, zero-sugar sausage snacks and plant-based scallops. We also meet David Garci-Aguirre of Corto Olive, a super-premium brand of extra virgin oil that emphasizes freshness from harvest to plate.
Rock Star: Teremana Tequila Hits One Million Cases Sold in a Year
Box office megastar and budding beverage entrepreneur Dwayne “The Rock” Johnson is celebrating a major milestone for his Teremana Tequila label, selling over one million cases within a 12-month period.
This Week’s New Products: TMNT-Themed Pre-Workout Powder, Classic Cocktail Mixers and Organic Oatmilk
In this week’s new products roundup, GHOST teams up with the Teenage Mutant Ninja Turtles to create a new “Ooze” flavor, Fever Tree launches a new line of classic cocktail mixers and Joyburst splashes into the hydration scene.
Meet the Spirits From Distill Ventures’ Latest Spring Pre-Accelerator Class
Distill Ventures, a Diageo-funded accelerator that provides funding and support for startup drink entrepreneurs, has added five brands to its pre-accelerator Spring cohort, the company announced today.
Sky High Farms, FedUp Foods, Erehwon Team Up To Launch Gut-Friendly Honey Pop
From clothing to drinks? It could work for Sky High Farms. The New York-based non-profit has been around for decades and is built around the mission of delivering 100% of all produce and animal protein grown on its 40-acre farm to food pantries, food banks and other charitable organizations across the state.
KDP: Q1 Net Sales Rise +8.9%; Innovation, C4 Support Bev Growth
Despite mixed results due to price realization, inflationary headwinds and volume/mix volatility, Keurig Dr Pepper (KDP) reaffirmed its current full-year guidance during its Q1 2023 earnings call today.
Pernod Ricard Nine-Month Sales Up, Optimistic Despite Drop in Q3
Pernod Ricard reported an 8% increase in organic sales for the first nine months of fiscal year 2023, reaching $10.5 billion, according to its Q3 earnings report today. However, in the last quarter organic sales were down 2% ($2.6 billion).
Spirits Gallery: New Releases From DIAGEO, PATRÓN, Lux Row and More
As spring progresses and the flowers begin to bloom, so too do new releases from spirits makers like DIAGEO, PATRÓN and Lux Row. In this gallery, ZAKUSKA makes its debut in the vodka category, Elvis Whiskey pays homage to the ‘King of Rock ‘n’ Roll’’s favorite snack and Nikka announces the return of traditional statements to its U.S. portfolio.
People Moves: Andy Steele to Head C-Store, Drug Strategy at Olipop; Black Rifle Names CMO
Through past roles at Vitamin Water and BodyArmor, Andy Steele has made a career of building brands in small format channels like convenience and drug. Now, he’s working to do the same at functional soda brand Olipop.
To the Locker Room and Beyond: Adapt SuperWater Announces New Innovations, Seeks to Scale Distribution
After putting business on pause during 2020 due to the pandemic, hemp-infused superfood beverage brand Adapt SuperWater is seeking to become a staple in professional sports team locker rooms while introducing new product innovations.