California-based energy drink giant Monster has inked a marketing deal with the New York Rangers and Madison Square Garden, the brand announced in a press release. As part of the integrated marketing partnership, the indoor arena will feature a co-branded grab-and-go concession stand dubbed the “Monster Energy Bodega.”
Global cannabis firm Tilray is adding an East Coast craft brewery to its growing brewery portfolio, with the acquisition of Montauk Brewing Company. Financial terms of the transaction were not immediately disclosed, but the deal is for 100% of the New York craft brewery.
Bang Energy is removing the term “Super Creatine” from all packaging and advertising, after a jury ruled in September that the company and CEO Jack Owoc falsely advertised the ingredient in its products.
Amid continued efforts to ramp up its omnichannel growth, Los Angeles-based specialty coffee brand Chamberlain Coffee has named Liz Ahern as chief marketing officer, where she will be tasked with overseeing brand strategy, distribution expansion and integrated campaign planning and execution across all marketing touchpoints.
Monster Beverage Company reported 15.2% year-over-year sales growth in its Q3 earnings, even as increased expenses and cost of goods continue to drag on margins despite a 6% price increase in September.
In this week’s roundup of new products, C4 teams up with the Wounded Warrior Project to launch exclusive products, La Colombe celebrates the holidays early with new latte flavors and Flora Hemp Spirits unveils its newest “cannacocktail.”
As the Bored Ape Yacht Club has made its cartoon simians synonymous with web3 culture, multiple CPG companies have adopted the NFT collection’s imagery for branding and marketing purposes. But now, California-based startup Ape Beverages Company has crafted an entire business around it.
Following five years of research and development under the leadership of director of sales and marketing Jessica Gerth, jun maker Wild Tonic has unveiled a revamped visual identity designed to celebrate the brand’s uniqueness and clarify the difference between jun and kombucha for consumers.
Spirits portfolio company Next Century Spirits has acquired XED Beverages, the maker of cocktail-inspired hard seltzer brand Sesh. Financial terms of the transaction were not disclosed.
Attorneys general from Washington state and the District of Columbia are seeking to temporarily block a $4 billion payout to Albertsons’ shareholders on November 7, filing lawsuits this week to put a hold on the cash dividend at least until the grocery giant’s proposed merger with Kroger can be reviewed by federal regulators.
Another soda company is testing the beverage-alcohol market – this time with the world’s largest beer manufacturer. Novamex, the maker of Mexican soda brand Jarritos, is partnering with Anheuser-Busch InBev (A-B) to launch Cantaritos Hard Sodas in California and Texas markets next spring.
Non-alcoholic beverage sales remained “robust” in the two-week period ending October 22, despite flat sequential growth, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Diageo has acquired Waco, Texas-based whiskey maker Balcones Distilling in a cash transaction, the company announced today.
Our next virtual networking event is on Wednesday, November 9th from 3:00 - 4:00 PM ET. Virtual networking is a series that connects food and beverage brands with industry experts. Growing brands will have the opportunity to meet 1:1 with leaders from Whipstitch Capital, Piper Sandler, FDM Sales Management, Chase Ink. Public Relations, MomentumCPG, and Arena Partners.
