Bloc Collective launched with two canned cocktails that aims to connect “good time enthusiasts” with “Cool Sh*t to Do” through its weekly, curated guide accessible via QR code on its cans. Founder Rob Dickens said Bloc’s goal is to create a platform that drives the post-pandemic cultural comeback in cities across the country, starting with New York.
C4 Energy, the performance energy drink brand produced by Nutrabolt, announced this week it has partnered with Mars Wrigley to release a new line of beverages featuring flavor inspired by Starburst candy.
Goldman Sachs Equity Research analysts walked away “with increased confidence” in Zevia’s ability to hit or surpass its ambitious 30% growth target this year, the firm said in a report this week.
Super Coffee, a producer of functional bottled coffees made with MCT oil, has launched a new marketing campaign releasing a “first-of-its-kind Open Source Coffee Code.” Timed to National Coffee Day, the campaign consists of newspaper ads in The Seattle Times and the Boston Globe urging their biggest competitors to “Please steal our idea.”
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Sebastian Dreher, the managing director of Döhler Ventures US, who will share his thoughts, questions and feedback with the participants.
Plant-based milk startup Uproot is targeting the higher education channel with a line of dairy alternatives offered through food service beverage dispensers. Founded in 2019 the brand currently produces Oat milk, Soy milk and a Chocolate Peamilk, with plans to introduce additional innovations in the near future, Conway said.
Cole Pearsall, the co-founder of experimental food and beverage platform Acid League, spoke about how the diverse experience of the brand’s founding team spurred its development, why trust was the key factor in winning over Whole Foods, the use of product as a form of marketing and how the company aligns its retail and ecommerce strategies.
Vita Coco is officially going public. The New York-based coconut water maker filed on Monday with the U.S. Securities and Exchange Commission for an IPO seeking to raise up to $100 million. The company intends to list on the NASDAQ under the ticker symbol COCO.
BevNET reporters recap news and notes from the show floor at Natural Products Expo East 2021, including different approaches in enhanced water from Essentia and Oxigen, while True North and Humm Kombucha highlight news coming out of the energy drink category.
Breakthru Beverage continues to solidify its position in the CBD beverage market with today’s announcement of its partnership with Sprig and Cloud Water.
As the beverage industry faces a painful crunch on aluminum can supply, another manufacturer announced last week that it is working to expand production. Crown Holdings said Friday that it has selected Mesquite, Nevada as the location of a new aluminum can manufacturing facility.
Riding the strength of its positioning as the “only RTD hydration beverage with 100% of the daily allowance of Vitamin D per bottle,” Michigan-based ShineWater has secured a deal that will see it enter Anheuser-Busch’s network of wholly owned distributors starting next month.
The ready-to-drink spirits space saw a wide range of innovation this month from a supergrain alcohol-based Paloma from Crook & Marker to a sake-based cocktail from singer Jay Sean.
We recap news and notables from the show floor at Natural Products Expo East 2021, including innovation from Vita Coco, Super Coffee and Elmhurst.
