Nielsen Numbers: Coke Powers Rebound in CSD Sales; Monster Sales Growth Returns to Double Digits
The narrow increase marks the CSD category's sixth consecutive month of dollar sales growth.
Headlines
Video: 2014 – A Year in Review
A look back at top headlines from the past year, including financial deals, marketing wins (and blunders), category evolution and important regulatory updates.
Trending Now: What’s Hot for 2015, a BevNET FBU Exclusive
With our comprehensive list of expected food and beverage trends for 2015, FBU subscribers now have access to critical information as to what’s hot and what’s soon to be on-trend in the coming year.
Marriott Launches CANVAS, a Global Food and Beverage Incubator
Beginning with the JW Marriott Shenzhen in China and the Renaissance Phoenix Downtown, the program will spread to approximately a dozen hotels worldwide within the first six months of its launch.
Braintrust Doubles Down on Tea, Buys Blue Buddha
Nearly four months after acquiring Inko’s, Braintrust Investments has purchased another tea brand, albeit one with a much shorter track record.
Keurig Recalls Over 7 Million ‘Mini Plus’ Systems Following Burn Reports
The voluntary recall includes approximately 6.6 million systems sold in the United States and 564,000 in Canada. The brewers were manufactured between December, 2009 and July, 2014.
Analyst Revisits Potential for Coke, WhiteWave Deal
Wells Fargo Securities analyst Bonnie Herzog pointed to WhiteWave’s line of plant-based beverages (PBB) as a “unique growth opportunity” for both companies.
Complete Video Coverage of BevNET Live Winter ’14 is NOW AVAILABLE
Featuring over eight hours of content, the videos are packed with key insights on beverage innovation and cutting edge trends that are reshaping the industry now and for years to come.
Want to Learn More About Your Consumers? Visit Them Where They Shop.
Beverage executives often spend dozens hours combing over sales and marketing data hoping to gain some insight into what consumers think of their brand. But why not just ask them directly?
Distribution Roundup: Sports Drink Makers Make Plays
Last month, Palo Alto-based alkaline sports drink makers Phenoh 7.4 made their expansion into the East Coast market by way of a partnership with Natural Wayz Beverages. Now, the company will look to establish its presence in the Southwest United States, by securing shelf space in Central Market’s nine Texas locations.
Coconut Water’s Growth: Hot or Not?
Coconut water companies are responding to a recent report that the category has gone flat. In short, they aren’t buying it.
GoodBelly Refresh Gives Brand a Juicier Look
GoodBelly now sports a tagline of “Drink daily for healthy digestion,” and features fruit images that are more reminiscent of those found on conventional multi-serve juice products.
Press Clips: Coke Cuts Ties with “Idol”; GMOs are Safe, Says FDA
Coke will look to take its advertising dollars elsewhere, as Idol’s ratings and, by extension, its ad revenue continue to be on the decline.
BevNET Live: Stretching the Brand to the Consumer
A pair of discussions from BevNET Live's second day underscored that no matter how brilliant a product idea might be, it needs to provide the consumer with a strong experience that will draw them back.