Report: Beverages Influence Restaurant Visits
More than a fifth of consumers say that beverages influence them when it comes to choosing a restaurant, according to a report by Technomic, a research and consulting firm.
More than a fifth of consumers say that beverages influence them when it comes to choosing a restaurant, according to a report by Technomic, a research and consulting firm.
Continuing upon a quest to answer what it terms as “the diet dilemma,” Bai today unveiled a new carbonated line, its first brand extension since launching Bai5.
The event conflated food/beverage rookies with financial gurus and broker veterans. It was idea makers and those who invest in the ideas. Slacks and blazers met jeans and brand tees.
Boosting their leadership ranks with proven veterans of the food and beverage industry, Orgain and FreshBev recently announced top-level moves intended to mold the strategic vision of each company.
Flattop jokes aside, it’s clear that the world’s largest fighting force likes a good buzz.
Formulated with the same amount of aloe vera as its flagship line, ALO Pulp-Free is made with pureed aloe gel, which “improves absorption of nutrients,” according to the company.
The study’s stinging conclusion: “It appears that the marketing of fortified beverages as beneficial or health-enhancing is premature at best, and deceptive at worst.”
In its report on new Nielsen data, Wells Fargo pointed Coke’s “Share a Coke" campaign as having a strong impact on its flagship brand, which saw dollar sales soar by 8 percent in the period.
As expected, Honest Tea has taken the next step in a brand refresh, having announced that its glass bottle line will now feature new graphics and a tweak in formulation.
While the cultures of all other Reed’s kombucha products grow in oolong and yerba maté teas, the latest offering is grown in organic coffee.
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The growing list of emerging brands at Kroger got longer this week with the additions of Balance Water and Cheribundi.
In this summer’s already boiling pot of beverage investments and acquisitions, perhaps the biggest fish in the non-alcoholic beverage industry is now on the ingredient list.
The effects of the Coca-Cola deal are already being felt not just by Monster, but by the energy category as a whole.