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BevNETPress Releases

Three New Wholesale Listings Set to Boost Regional Sales for Bullards Spirits

PRESS RELEASE posted by Bullards Spirits

Jun. 23, 2026 at 6:07 am

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Continuing its mission to become the biggest spirits brand in East Anglia, Norfolk’s Bullards Spirits has secured three new wholesale listings with CH Wine Merchants, Peter Graham Wines and Crush.

In addition to its current partnership with East Anglia’s leading wholesaler, D&F McCarthy, Bullards Spirits has further expanded its regional reach with these three new wholesale listings.

The award-winning spirits brand has a fascinating history in Norfolk spanning six generations, producing beer and spirits for discerning tastes. These new trade deals with established companies in the area will help create strong partnerships within the local economy.

Peter Graham Wines is an established independent wine specialist, based in Norfolk, and has served the East Anglian region for over 25 years, with a curated portfolio of wines from across the world. CH Wine Merchants supply venues around Norwich, Norfolk and Suffolk and is renowned for its dedication to great value and superb service. Furthermore, Norfolk-based Crush specialises in artisan food and drink.

“We have some exciting new products coming very soon and these wholesale partnerships will strengthen our hospitality reach and increase structured access to premium on- and off-trade venues across the region,” says Russell Evans, founder of Bullards Spirits. “Given that Bullards is a name that’s synonymous with the history of Norwich since 1837, it’s important for us to team up with leading brands that also have strong roots in the local area. Peter Graham Wines, CH Wine Merchants and Crush pride themselves on the same values that Bullards has built itself on and have great reputations in East Anglia.”

Bullards Spirits is the home of luxury and sustainable gins and rum, all available to the on-trade and off-trade.

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