Goldman on Honest Purchase: “We want to be able to keep our own identity.”
Leaving Bethesda was never on the table. That point, made by Honest Tea co-founder Seth Goldman as he prepared to announce the completion of the purchase of his company by…
Headlines
Solutions for Sleepyheads: the Relaxation Family Tree
Confused about the category that has been labeled everything from “relaxation” to “anti-energy”? Relax! We’ll guide you through the category, which research group IBIS World claims is now $500 million…
Coke Closes Deal With Honest Tea
Here are the key takeaways from the press release: 1) As expected, co-founder and “TeaEO” Seth Goldman will remain with the brand and run it out of current home base…
Clay Howser to Join Activate as Director of Operations
Dan Holland, CEO of the Rising Beverage Company – more commonly known as Activate Drinks – has announced that Clay Howser, the manager of manufacturing engineering at Portola Packaging, will…
2011 Supplier and Services Guide Released
BevNET.com’s 2011 Supplier & Services Guide provides a catalog of companies whose products and services are used within the beverage industry. From filling and bottling equipment suppliers to ingredient companies…
Mix1 Sells Minority Stake to Hershey
In a move that brings a new strategic investor into the beverage game, protein-based sports drink/meal replacement beverage Mix1 has sold a significant minority stake to candy maker Hershey. Mix1…
2011 Energy Drink Guide Deadline TODAY
Today is the deadline for the brands that wish to list in the 2011 Energy Drink Guide. Note that the guide includes traditional energy drinks, shots, tablets, and stick packs…
Beverage Industry Leader Ken Sadowsky Joins Bai as an Investor and Advisor
PRINCETON, N.J. (Feb. 24, 2011) — Bai Brands (www.drinkbai.com) announced today that Ken Sadowsky, a beverage industry leader who serves as executive director of the Northeast Independent Distributors Association (NIDA),…
Holland: Activate Preparing to Turn Dial on Marketing
With the West locked down as a region via DSD and a new partnership with Coast Beverage, and veteran marketer Jesse Merrill on board, Activate Drinks is beginning to make…
Coke and Mentos Shake up the Soapbox Derby
It had to happen: following the precedent set by the Eepybird video tribute to the Bellagio fountains, now they’ve come up with a soda-and-Mentos-powered toy race car. Think it can…
Ocean Spray Takes Social Route to Beverage Launch
Call it another demonstration of the two-edged sword that is social marketing: Ocean Spray’s number of Facebook fans has shot up in the past few dayys from 10,000 or so…
BAZI Starts Buzzing Under Wildrick
She might be the new sales and marketing chief at BAZI, but Debbie Wildrick has moved the shot company onto some familiar turf. Wildrick, the former head of the beverage…
BevNET Live Adds Bolthouse, Activate, Investors, Distributors, and Natural Channel Experts
BevNET Live has added a second round of investors, marketers, distributors, and retailing and natural channel experts, as well as one secret weapon: a beverage company advisor who helped guide…
Coke Says “Close but No Caramel-Colored Cigar”
According to the LA Times, an NPR program’s much-ballyhooed attempt to crack the code of the secret formula for the original Coca-Cola — aided by Sovereign Flavors’ own David Ames…