Save the Date: BevNET Live Returns to NYC June 7 + 8
We’re pleased to announce that our popular BevNET Live conference is returning to NYC on June 7 & 8 at the W NEW YORK. Building on the success of our…
Headlines
Snow Beverages, Inc. secures $650k in angel financing
New York, New York – Snow Beverages announced today the company closed a second round of angel financing. The new funding will enable the company to support the marketing of…
ABA’s calorie labeling plan earns critic kudos
The American Beverage Association announced plans Tuesday to simplify calorie information and make it more accessible, attracting the praise of one of its most vocal critics. “I don’t often find…
Beverage industry will make calories more clear and useable for consumers
WASHINGTON, D.C.- Answering First Lady Michelle Obama’s call for innovative industry initiatives that contribute to her healthy families program, America’s non-alcoholic beverage companies are coming together to make the calories…
Coconut Water Cut-Downs Accompany Category Buildup
and Matt Casey Even during the shortest, least tropical month of the year, the long knives came out this week in a series of skirmishes over the emerging coconut water…
Gatorade Evolves From Sports Drink to Sports Performance Innovation Company
CHICAGO, Feb. 5 /PRNewswire/ — Building on the momentum from its brand refresh with the G campaign last year, The Gatorade Company, a division of PepsiCo (PEP), is expanding on…
Sunsweet invests in Herbal Water
Philadelphia, PA – Herbal Water, the leader in herbal infused flavored water, is excited to announce its strategic collaboration today with Sunsweet Growers. In addition to an equity investment in…
Bottled Water Shown to Have Lightest Environmental Footprint among Packaged Drinks, New Study Finds
GREENWICH, Conn., Feb. 4 /PRNewswire/ — A new study released today finds that water, in all its forms, has the least environmental impact of any beverage choice. And when compared…
ZICO Beverages LLC Assembles New Executive Team
Hermosa Beach, Calif., February, 3 2010 – To support the company’s plans for significant future growth, ZICO Beverages LLC, the makers of ZICO Pure Premium Coconut Water, has hired three…
Madonna Investment Buoys Vita Coco
You can forgive him for being a little blown away by the response, but Michael Kirban probably should have realized this was going to happen. Soon after announcing that an…
Nooyi: PepsiCo to focus on healthy foods, impact
PepsiCo Inc. CEO Indra Nooyi said recently that her company will account for its cost to society when calculating profits, and will also increase its focus on “good for you…
Vita Coco announces Madonna, other celebrity investors
January 31, 2010 – New York, NY – Vita Coco, the nation’s best-selling coconut water and one of the fastestgrowing beverage brands in the U.S., today announced a group of…
BevNET.com, Inc. Takes Environmental Action and Joins 1% for the Planet
By John Craven As part of our commitment to covering the beverage industry, we often write about packaging and consumer attitudes toward environmental responsibility. What we have seen is that…
Reporter’s notebook: PepsiCo to tinker with flavors?
PepsiCo Inc. appears poised to tinker with new flavors for two of its largest flanking brands, according to the company’s recent trademark filings. In the last four months, the company…