PepsiCo to air no drink ads during 2010 Super Bowl
After 23 years of producing and airing the kinds of soft drink commercials that people talk about for months (or years), PepsiCo will keep its beverage brands out of this…
Headlines
PepsiCo plans to revamp Gatorade in New Year
PepsiCo announced this week that it will invest $30 million in Gatorade over the next year, targeting the brand more toward athletes with formulations for pre- and post- exercise use.…
5-Hour founder explains common sense approach
Manoj Bhargava, founder and CEO of 5-Hour Energy-maker Living Essentials, presented a view of brand building at BevNET Live that cuts against convention by dispensing with consultants, employing “trunk-slammers” (small…
Coconut Water Makers See Change in New Year
Coconut water, a product category currently surging as a result of the intense marketing efforts of three highly motivated firms, is poised for change in 2010. Vita Coco founder Michael…
BevNET Live: VEB Chief Explains Coke’s Innovation Push
By John Craven With a surprising number of new beverage brands to choose from, Coke’s newest innovation unit has to see proof of concept — about $10 million in sales…
PepsiCo Reaches Agreement to Distribute Certain Dr Pepper Snapple Group Brands
PURCHASE, N.Y., Dec. 8 /PRNewswire-FirstCall/ — PepsiCo (NYSE: PEP) said today that it has reached an agreement with Dr Pepper Snapple Group, Inc. (DPS) to manufacture and distribute certain DPS…
BevNET Announces Best Beverage Product, Innovator of 2009
Article and Photos by Carolyn Craven BevNET.com announced the winners of its “Best of 2009” awards Monday, with Mark Hall, president of Monster Beverage Company, capturing the prize for Innovator…
Buppert, Staalstrom leave BAWLS
Hoby Buppert and Christina Staalstrom, two of the energy drink category’s early stalwarts, have left BAWLS-maker Hobarama LLC. Buppert, chief executive officer, and Staalstrom, chief operating officer, acknowledged their departure.…
Coke outlines plans for the next decade
The Coca-Cola Co. Inc. outlined plans this week for the company’s long-term growth, and also unveiled upcoming changes for vitaminwater. The company will relaunch vitaminwater10 as vitaminwater zero, according to…
Fitch: Beverage Industry to Recover in 2010 from Historically Weak Volume
CHICAGO–(BUSINESS WIRE)–Fitch Ratings expects ratings for U.S. beverage companies to remain stable in 2010. This outlook is based on the companies’ continued ability to generate substantial free cash flow, improve…
glacéau brings low calorie to the next level!
the pioneers of the enhanced-water beverage category have welcomed a new member to the family. vitaminwater zero – a naturally sweetened, great-tasting beverage option that (in case you don’t get…
Stevia looms large at SupplySide West
Stevia-sweetened concept beverages were in abundant supply at SupplySide West, held in Las Vegas from Nov 11 to 14 at the Venetian & Sands Expo. SupplySide West is an annual…
Costco to drop Coke amid price dispute
Costco has ceased restocking Coca-Cola products following a pricing dispute between the beverage firm and the wholesaler. The office of Richard Galanti, Coscto’s Chief Financial Officer, confirmed the development, and…
Deutsche Bank: enhanced water and isotonics blending
Deutsche Bank issued a report on the beverage industry last week, with conclusions that call for erasing the already-fading line between enhanced waters and sports drinks and that depict a grim…