the pioneers of the enhanced-water beverage category have welcomed a new member to the family. vitaminwater zero – a naturally sweetened, great-tasting beverage option that (in case you don’t get the hint) has zero calories per serving! not to mention, it’s also packed with helpful vitamins and nutrients.
“vitaminwater zero complements the vitaminwater base brand very nicely,” said matt kahn, senior vice president of marketing for vitaminwater. “vitaminwater zero provides an ideal option for calorie-conscious consumers looking for a great-tasting beverage with the added benefits of vitamins and electrolytes.”
don’t get us wrong, creating the perfect combination of ingredients isn’t as simple as it sounds! in order to squeeze all of these benefits into one bottle, vitaminwater hydrologists used the best from nature and science. vitaminwater zero is naturally sweetened with Truvia™, a high-purity extract of the stevia leaf, for great taste. additionally, a range of important vitamins and nutrients including b vitamins, vitamin c, and added electrolytes (calcium, magnesium and potassium) are added.
vitaminwater zero is available in seven great-tasting flavors: xxx (acai-blueberry-pomegranate), multi-v (lemonade), essential (orange-orange), mega-c (grape raspberry), go-go (mixed berry), recoup (peach-mandarin) and revitalize (green tea). 20-ounce bottles will be on shelves nationwide early next year.
about vitaminwater zero
vitaminwater zero™ – the perfect zero calorie combination that is naturally sweetened, great-tasting and packed with vitamins and nutrients – is part of the Active Lifestyle Beverages (ALB) unit of The Coca-Cola Company. ALB consists of brands that offer great-tasting hydration for every occasion, including vitaminwater®, smartwater®, POWERADE®, FUZE®, NOS® and Full Throttle®.
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. For more information about vitaminwater zero, visit www.glaceau.com.