Announcing the BevNET Live Winter 2009 Conference + “Beverage School”
The event, to be held on Dec. 7 and 8 in Santa Monica, CA., is a forum that will enhance beverage entrepreneurs’ ability to grow and innovate in the New…
Headlines
AMI Brands Acquires EMBODI, the Only Healthy Beverage to Take Advantage of the Full Antioxidant Power of the Red Wine Grape
SANTA MONICA, Calif. – (Business Wire) AMI Brands, LLC, marketer and distributor of high profile healthier beverages announced today the acquisition of EMBODI, a line of beverages that provides the…
Distributors partner to bring New England tea to NY
Big Geyser brought Polar Beverages’ Black Jack Teas to New York City in July, according to Gerry Martin, vice president of marketing for Worcester, Mass.-based Polar. Martin said the distributor…
PepsiCo’s purchase of Amacoco good for coconut water
PepsiCo announced its intention Wednesday to purchase Brazilian coconut water giant Amacoco, and American coconut water marketers praised the move as lending validity to their chosen category – though it…
PepsiCo Agrees to Acquire Amacoco, Brazil’s Largest Coconut Water Company
PURCHASE, N.Y., Aug. 12 /PRNewswire-FirstCall/ — PepsiCo, Inc. (NYSE: PEP) announced today it has agreed to acquire Amacoco Nordeste Ltda. and Amacoco Sudeste Ltda. (Amacoco), Brazil’s largest coconut water company.…
Injunction decision reveals Pepsi tactics
A federal judge on Wednesday denied PepsiCo’s request for an injunction against a Powerade advertising campaign from The Coca-Cola Co., both because the campaign had already ceased in May and…
PepsiCo Reaches Merger Agreements with Pepsi Bottling Group and PepsiAmericas
PURCHASE, N.Y., SOMERS, N.Y. and MINNEAPOLIS, Minn. (August 4, 2009) — PepsiCo (NYSE: PEP ) today announced that it has entered into definitive merger agreements with The Pepsi Bottling Group,…
PepsiCo replaces Burwick as CMO
PURCHASE, N.Y., July 31 /PRNewswire-FirstCall/ — PepsiCo Americas Beverages (PAB) today announced a succession in marketing leadership. Jill Beraud, who served most recently as global chief marketing officer for PepsiCo,…
Gatorade still slips after ‘G’ campaign
PepsiCo’s ‘G’ campaign for Gatorade didn’t translate to green. The number-two American beverage company reported second quarter earnings results this week, and its sales are down 6 percent, led by…
Danisco’s probiotic cultures give relief in allergy study
Paris, 17 July 2009: Danisco and Turku University are behind the first study to demonstrate that dietary supplementation with probiotic cultures may relieve the symptoms of birch pollen allergy. Published…
vitaminwater10 quenches consumers’ thirst for more
here’s the skinny: in response to consumers’ thirst for more great-tasting, low-calorie hydration, glacéau vitaminwater10 will introduce four brand-new varieties on august 17, 2009. currently available in nyc and southern…
Zun adds Stewart’s, IZZE veterans as advisors
BOULDER, Colo. (TUESDAY, July 14 2009) – Fuzzee Bee Beverage Company Colorado, the creator of ZUN the Brain Boosting Energy Drink, announced today that it has added two beverage veterans…
Early Signup: 2010 Supplier & Services Guide
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NAKED® JUICE IS FIRST NATIONALLY-DISTRIBUTED BRAND TO UTILIZE 100 PERCENT RECYCLED BOTTLES – the NAKED reNEWabottleT
Azusa, CALIF. (July 9, 2009) – As part of the company’s ongoing commitment to quality and sustainability in everything it does, Naked® Juice announced that it has become the first…