Headlines

Diet sodas prevent kidney stones

Soda, which has been demonized in the public health debate for everything from containing too much sugar to containing artificial sweeteners rumored to cause cancer, recently received an unexpected public…

Coca-Cola fires back on Powerade suit

Coca-Cola fired back this week on a PepsiCo suit objecting to advertisements for Powerade ION4 by claiming that Coca-Cola had done nothing wrong – or, at least, that it hadn’t…

Wendy the Snapple Lady blasts new management

Snapple might have once given Wendy Kaufman – better known as “Wendy the Snapple Lady” – a Fifth Avenue parade, but the former spokeswoman this week gave current Snapple management…

Will Gatorade “G”-up its performance series?

Gatorade’s recent rebranding left one corner of its business untouched – the Gatorade Performance Series. The sub-brand aimed at serious athletes contains four product-lines for pre-, post- and during-workout uses,…

Reporter’s notebook: Coke, Pepsi trademarks

PepsiCo recently filed trademarks for two new varieties of Mountain Dew – Diet Mtn Dew White Flash and Diet Mtn Dew Ultra Violet. Both trademarks were filed at the end…

Now it’s Lipton Green Tea’s turn to sparkle!

PURCHASE, N.Y. – April 22, 2009 – Today the Pepsi-Lipton Tea Partnership announced the launch of Lipton Sparkling Green Tea, marking the first-ever sparkling beverage from the Lipton trademark. A…

Are you on Twitter, Facebook, or LinkedIn?

Do you or your company use Twitter, Facebook, or LinkedIn?  If so, BevNET.com has several social networking options that might be of use to you.  You’ll be able to network…