Sprite Remix vs. Mountain Dew LiveWire
@@img1 CAMBRIDGE, MA — While Coca-Cola and PepsiCo are preparing to launch Sprite Remix and Mountain Dew LiveWire, respectively, BevNET has been busy testing these latest offerings. First of all,…
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SUCCEEDING WITH ADVERTISING
How many beverage companies have made it big without the use of advertising? Coke? Bud? 7-up? Coors? Remaining a cult beverage is perfectly fine when bottlers want their brand to…
Personalized Soda from MyJones.com
@@img1 Jones Soda, a company known for making funky new age sodas since the early 90’s, is the first beverage company of note to make a serious go at selling…
Impulse Energy Drink
.txt {font-family:arial,verdana,helvetica;font-size:12px;color:#000000} .note{font-family:arial,verdana,helvetica;font-size:10px;color:#ff0000} a.faqlnk{font-family:arial,verdana,helvetica;color:#aa0000} *Voted Best non-alcoholic beverage by the Americas Food and Beverage Awards for taste. Impulse Energy Drink is one of the fastest growing energy drink companies, in…
GLOBAL SOFT DRINKS GROWING BY 5% A YEAR
Soft drinks consumption worldwide is growing by around 5% a year, according to Global Soft Drinks 2002, a new report from leading drinks consultancy Zenith International. Total volume reached 412,000…
InterBev 2002 Recap
ATLANTA – InterBev 2002 is now over and while the show was not as large as past shows, there were still a variety of companies that were relatively new to…
A NEW BREED OF MARKETING AGENCY FOR THE BEVERAGE INDUSTRY AND ITS CALLED LOUNGE LIZARD
As the creative genius behind Ocean Sprays slogan “Crave the Wave” and Jose Cuervo’s “Republic of Cuervo Gold Nation of Untamed Spirits campaign, beverage marketing guru Ken Braun created a…
NY Fancy Food Show Recap
Tune into our live coverage of the Natural Products Expo West Show below: Tweets by @BevNET // @@img2 Just over a week ago, the BevNET took its yearly trip to…
Independent and Chain Retailers are Finding Greater Sales in Shift Toward Specialty Coffees from Boutique Suppliers
It wasn’t long ago that grocery retailers profited by offering only major brands of ground coffee to their customers. But with the advent of the baby boomers’ and X-generation’s unrelenting…
The Year of the Energy Drink
With over 30 different brands hitting the market last year, the beverage industry was clearly dominated by the energy drink in 2001. Yes, Red Bull still accounts for over 60%…