Impulse Energy Drink

*Voted Best non-alcoholic beverage by the Americas Food and Beverage Awards for taste.

Impulse Energy Drink is one of the fastest growing energy drink companies, in the rapidly increasing energy drink market. Impulse Beverage Company of Miami, FL introduced impulse to the market in spring 2002. It has become the favorite new healthy power beverage of Miami’s famous South Beach. With distribution limited to the South Florida market, Impulse has now positioned itself to take on a national advertising and distribution campaign, allowing it to become a leader in this category. Impulse can be found at health food stores, health clubs, convenience stores, restaurants, bars and dance clubs everywhere.

Impulse contains nutrients, vitamins and minerals found naturally in the body and everyday foods. It contains Taurine and Glucuronolactone, which are two important metabolic transmitters. Taurine increases the heart function, improves energy boost. Impulse also includes caffeine, carbohydrates, and several vitamins that play an important role (Niacin, Vitamin B6, Vitamin B12, Vitamin B5, and Vitamin B2). These ingredients go into your blood and nervous system almost immediately resulting in an energy boost. Every tasty serving of Impulse, support up to 3 hrs of increased physical energy, mental alertness, and health.

Why Impulse Energy Drink?

Nutrient-enhanced beverages with energy boosting capabilities have posted double-digit gains every year since 1997. In addition, there are 2 categories of energy drinks. The first category being classified as medical flavor that strives to give the consumer an efficacious feel. The second category, which tastes better, while still giving all, or more, of the benefits of its competitors. Impulse is positioned to compete with soft drinks as well as hot or cold invigorating beverages. Impulse is more sophisticated than soft drinks and more refreshing than coffee. In addition, Impulse may be enjoyed mixed with alcohol.

Impulse Gets Energy from a simple source: nutrients, minerals, and vitamins that occur naturally in the body and the foods we eat.


  • The wake-up power of caffeine
  • The alertness – including properties of Taurine
  • The lift you get from vitamins B6 and B12

Combined with Impulse’s other ingredients, these are known to increase mental focus and physical well being, enhances performances, and accelerate metabolism.

Ingredient Facts

Caffeine: Renowned for its ability to stimulate both brain and circulatory system, caffeine only takes 15-20 minutes to get into your blood; the effects of caffeine last for 3.5 hrs.

Taurine: One of the most abundant amino acids in the body, Taurine is believed to detoxify and cleanse the system, and be diminished by such physiological conditions as high stress and physical activity. Though found in the central nervous system, skeletal muscle, and both the brain and the heart.

Vitamin C: Vitamin C is a requirement for the proper functioning of our immune systems. It is involved in white blood cell production, T-cells and macrophages. Without Vitamin C in adequate quantities, our own body’s best defense against disease is left without ammunition.

Vitamins B6 and B12: The B vitamins play a major role in the body’s ability to generate energy from nutrients provided by the foods we eat. Getting the proper amounts of these vitamins counters the effects of fatigue and nervousness, and improves overall performance and stamina.

Carbohydrates: The sucrose and glucose found in Impulse are 2 of the more common simple carbohydrates that supply “quick energy” fuel to the body.

Glucuronolactone: Produced by the body when lactose breaks down, this natural metabolite and carbohydrate provides the system with an instant energy boost.

Inositol: An enzyme produced naturally in the body. Inositol is known to aid with digestion, aid in the breakdown of fats, and reduce blood cholesterol.

Frequently Asked Questions

What is an “Energy Drink”?

By Energy Drink we mean a specially formulated drink that provides the body with extra energy during times of physical stress or strain. Impulse Energy Drink energizes and revitalizes the body, mind and soul, and has a pleasant, refreshing taste.

What is in Impulse Energy Drink, and what does it do?

Impulse Energy Drink contains the amino acid Taurine and Glucuronolactone (2 important metabolic transmitters). It also contains important vitamins as well as caffeine and carbohydrates. Its unique formula has the following effects:

  • Increases physical and mental alertness
  • Improves reaction time an concentration
  • Stimulates metabolism, blood circulation and central nervous system
  • Increases stamina
  • Reduces stress recovery period
  • Enhances muscle tone at unbalanced electrolytic level
  • Contributes to detoxification from harmful substances in the body

What exactly is Taurine?

Taurine is a “life-supporting compound”, an essential amino acid naturally produced by the human body. Concentrations of Taurine can be found in human tissue, especially in the muscles, liver, lungs, brain, and bile. At times of extreme physical exertion the body can no longer produce the required amounts of Taurine, and a relative deficiency occurs. Taurine acts as a metabolic transmitter, and in addition has a detoxifying effect and strengthens cardiac contractility.

What is Glucuronolactone?

Glucuronolactone is a substance found in the body that accelerates the elimination of harmful substances; thus it too has a detoxifying effect.

What vitamins and minerals are in Impulse Energy Drink?

Impulse contains vitamin C and the vital B-complex, vitamins b2 (Riboflavin), Niacin (B3), Pantothenic Acid (B5), B6 (Pyridoxine and Folic Acid), B12 (Cobalamin) and Inositol. B-Complex vitamins are fundamental to keep the body functioning normally and repair nucleic acids and immune cells. The C and B-Complex vitamins in Impulse have been found by scientists to be essential for:

  • Energy production
  • Oxygen utilization
  • Immune system function
  • Adrenal stress hormone production
  • Normal genetic function; DNA replication
  • Formulation of blood cells
  • Production of the mood-affecting substances

Additionally, Vitamin B-12 acts with folic acid to control homocysteine levels.

Does Impulse Energy Drink contain ephedra?

No. Consumers of Impulse Energy Drink do not have to worry about the health problems linked to the powerful stimulant ephedra/ephedrine.

Can the caffeine in Impulse Energy Drink be harmful to one’s health?

Caffeine is not in itself a harmful substance, and serves as a mild stimulate to the nervous system in normal quantities. Coffee’s bitter ingredients and its roasting process have caused coffee to be considered potentially harmful to health by some. The caffeine in Impulse is pure.

How many cans of Impulse Energy Drink can one drink per day?

The recommended consumption of Impulse Energy Drink is not more than 3 cans per day. Generally, its digestibility can be compared with that of coffee. One can of Impulse Energy Drink contains 88mg of Caffeine, roughly the same amount as in a cup of brewed coffee or an espresso. Enjoy Impulse for its positive energizing effect when you need a boost.

Is Impulse Energy Drink suitable for diabetics?

Generally, Impulse is not suitable for diabetics. However, for those diabetics who wish to drink Impulse for its stimulating effects, the following information may be helpful: One can of Impulse has an energy (250 ml) value of 112.5 kilocalories. As the safe amount a diabetic can drink could vary from person to person, the safe amount should be calculated individually.

Why should Impulse be used in sports?

Impulse Energy Drink is an energy drink that revitalizes mind, body, and soul. A sport medical investigation has proven that Energy Drinks have a direct effect on physical performance capability. The test persons were able to maintain peak load performance at the highest level of intensity for a period up to 25% longer than normal. 1 to 2 cans of Impulse are consumable about 30-40 minutes before the end of exercising.

For instance:

  • Before a cyclist’s or long distance runner’s final spurt
  • During half time intervals in football, basketball, handball or volleyball
  • Before the last set in tennis, squash or badminton

Impulse Energy Drink primarily supplies the body with

  • Taurine and Glucuronolactone – 2 important metabolic transmitters
  • Caffeine (88mg equivalent to 1 cup of brewed coffee)
  • Vitamins (B12, B3, B5, B6 and C)
  • Niacin and Carbohydrates

Therefore, Impulse helps to improve your physical and mental performance and rebuilds your immune system. The product offers great refreshing taste and is designed to revitalize body, mind, and soul especially during strenuous times and after high activity level.

Ingredients in 250 ml (1 serving)

Vitamin C ………………….100%
Niacin ……………………….100%
Vitamin B12 ………………..80%
Vitamin B6 ………………..250%
Pantothenic Acid ………..50%

The average physiological caloric value in 250 ml (110 calories)

Is Impulse Energy Drink suitable for children and young adults?

Impulse Energy Drink is recommended for adults. In young people who can tolerate caffeinated beverages, the drink is harmless in moderate quantities.

Can vegetarians drink Impulse Energy Drink?

Yes. Impulse contains no substances of animal origin. The Taurine in Impulse is produced synthetically.

Is Impulse Energy Drink addictive?

No. Impulse contains no addictive substances; it has stimulating effect like coffee.

Is Impulse Energy Drink considered “healthy”?

Impulse is designed to energize and revitalize the body, mind, and soul during strenuous times. The Food and Drug Administration have not evaluated the statements made by the Company. The drink is not intended for diagnosis, treatment, cure or prevention of any disease.

Where can I get more information on the product and the Company?

Impulse Beverage Company
2190 NW 89th Place
Miami, FL 33172