BODYARMOR Sports Drink Takes a Jab at Competition With Debut of “Field Of Fake”
BODYARMOR Sports Drink knows that there’s no substitute for real in sports and unveiled its latest TV spot entitled “Field of Fake.”
News
Jack Daniel’s Launches New Batches of 12-Year-Old and 10-Year-Old Tennessee Whiskey
The Jack Daniel Distillery announced the release of Batch 2 of its 12-Year-Old Tennessee Whiskey and Batch 3 of its 10-Year-Old Tennessee Whiskey.
Health-Ade Takes Second Swing at Prebiotic Soda with SunSip
Four years ago, Health-Ade Kombucha took its first step into the emerging functional soda set with the launch of its prebiotic Health-Ade Booch Pop line. Now, after discontinuing that product last year, the company is hoping to revamp the concept with a new take on the category, dubbed SunSip by Health-Ade.
Cargill Becomes First Global Edible Oils Supplier to Meet World Health Organization’s Best Practice on Eliminating Industrially Produced Trans-Fatty Acids
As of Jan. 1, 2024, every Cargill food customer, no matter where they are in the world, can be confident that the company’s fats and oils comply with the World Health Organization’s (WHO) recommended maximum tolerance level for industrially produced trans-fatty acids (iTFA) in fats and oils.
Seth Rogen’s Houseplant Bringing ‘Contemporary Cannabis Culture’ To Coffee Via Cometeer Collaboration
Seth Rogen is the latest Hollywood name looking to be a part of your morning cup with Houseplant Coffee, a collaborative venture announced this morning between the actor’s Houseplant brand and frozen coffee capsule platform Cometeer.
Breckenridge Distillery and Breckenridge Brewery Announce Fourth Edition of Sexy Motor Oil Whiskey and New Sexy Motor Oil Beer
Breckenridge Distillery, one of the most-awarded craft distilleries in the U.S., and Breckenridge Brewery, two subsidiaries of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), announced the fourth edition of Sexy Motor Oil, a limited release collaboration barrel-aged whiskey alongside a new collaboration, a whiskey-barrel aged beer, of the same name.
EverSweet Stevia Sweetener Receives Positive Safety Opinions From European Food Safety Authority and UK Food Standards Agency
Avansya, the joint venture between Cargill and dsm-firmenich, announced that the EverSweet stevia sweetener has received a positive safety opinion from both the European Food Safety Authority (EFSA) and the UK Food Standards Agency (FSA), bringing the advanced sweetener one step closer to commercial availability in the European Union and UK.
Squeezed Installs Hiperbaric 525L Machine
Squeezed, one of Houston’s leading producers of fresh, cold-pressed juice cleanses, has acquired a new Hiperbaric 525L high pressure processing (HPP) machine to meet growing consumer demand while maintaining exceptional quality and safety standards.
Flyers Cocktail Co. Announces Distribution With Louis Glunz Beer, Inc.
Flyers Cocktail Co. has partnered with Louis Glunz Beer, Inc. to expand its House THC cocktails into the “Chicagoland” market.
Donald Freytag Assumes Position Of Chief Commercial and Marketing Officer Blue Ocean Brands
Don Freytag, a spirits industry veteran, has been appointed Chief Commercial and Marketing Officer at Blue Ocean Brands, a global distilled spirits holding company that owns two distinctive brands, Somrus Cream Liqueurs and Kurvball Whiskey.
Watershed Distillery to Release Batch 002 of Ohio Straight Rye Whiskey
Watershed Distillery is unveiling the second batch of its exclusive and award-winning rye whiskey via online lottery.
TempGenius’s Cutting-Edge Cloud Temperature Monitoring System for Precise Freezer Temperature Control
In a world where the demand for precise temperature control is paramount, TempGenius steps forward with its advanced Cloud Temperature Monitoring System.
Koia Unveils Packaging Refresh to Kickstart 2024
Koia has introduced a packaging refresh for its acclaimed line of low-sugar, plant-based protein beverages.
RNDC Blends Diversity & Digital Transformation Through Integration With Diverse Powered Brands
Republic National Distributing Company (RNDC) is the first to market with integration with Diverse Powered Brands, the premier centralized B2B global digital catalog connecting diverse suppliers, buyers, supplier diversity managers, wholesalers, and investors across the entire beverage alcohol and hospitality industry.