C4 Energy, the leader in the fitness and wellness space, is flipping the script of the outdated “New Year, New You” artifact with its Be You. But Better. Campaign launch, leaning away from the past eras of ‘inspiring’ and ‘hyping’ people up with nothing to back it.
Leading craft cidery, Blake’s Hard Cider (BHC), announces the debut of Sorta Pop probiotic soda, the first non-alcoholic beverage in the brand’s 10-year history.
Fresh off the conclusion of the 2023 Winter Fancy Food Show, Taste Radio editor Ray Latif highlighted new, innovative and better-for-you products from over a dozen exhibitors at the annual event, including a plant-centric soup brand, spicy and chewy candy, sunflower seed-based milk, non-alcoholic wine alternatives and gourmet marshmallows.
Consumers have filed a class action lawsuit against spirits giant Sazerac claiming the company’s malt-based Fireball Cinnamon has misled them because it lacks the whisky base of its parent brand, Fireball Cinnamon Whisky.
Nirvana Water Sciences Corp. is pleased to announce the addition of Candice St. Pierre, PhD as Vice-President of Nutrition Sales.
Sunwink, the female-founded plant-powered beverage company, announces the launch of two new digestion powder flavors at Target: the fan-favorite Detox Greens, and newly launched Citrus Lime Prebiotic flavor making its debut in the powder aisles this year. Sunwink continues its rapid growth with national expansion of its Superfood Powders at Albertsons and Safeway stores across the country.
Reusable bottled water brand PATH is charting its course for 2023 with several new executive hires; New York-based branding company has named Chris Cuvelier as its new Chief Growth Officer; Nirvana Water Sciences has filled two key sales roles; 100 Coconuts has appointed two key executives.
Splash Beverage Group, Inc. (NYSE American: SBEV ) (“Splash” or the “Company”), a portfolio company of leading beverage brands, announced that its TapouT Hydration brand will expand into the exciting and dynamic energy drink category.
As the name suggests, its focus may be on food, but this year’s annual Winter Fancy Food Show saw its share of beverage innovation, from ALO debuting its new sparkling juice line, DaoHer adding a new Crème Brûlée flavor to its dessert-inspired boba line and Gutsy branching out from the kombucha set. Scroll down for the full gallery.
Nirvana Water Sciences Corp. is embarking on a journey to super-charge its brand and expand its product line of scientifically backed products containing super ingredients like HMB.
100 Coconuts, the lifestyle driven premium coconut water brand has recently appointed top-tier CPG talent to their executive team.
Energy drink maker Celsius Holdings Inc. has been ordered to pay rapper FloRida $82.6 million after a six-person jury found the company didn’t hold up its end of an endorsement deal from 2014 to 2018.
Monster Energy Company unveiled its full 2023 innovation pipeline during its annual investor meeting webcast on Wednesday, showcasing its ambitions in the better-for-you energy, alcohol, and canned water categories.
DRY Soda Co., pioneer in the zero-proof beverage market, is redefining the category yet again with the launch of its newest flavor in the Botanical Bubbly Reserve Collection, Rosé Soleil.
