The Ohio-based “Fizz for Kids” brand launched in 2024 with independent accounts around the Buckeye State before expanding nationwide in 2025 with accounts like Kroger, Meijer and Harris Teeter.
Carbliss pushes into two major new markets, Mark Anthony’s Canadian ready-to-drink (RTD) tequila cocktail expands across the U.S., and ShakeUp transitions to a beer house.
Startup influencer-founded protein shot brand Pure Genius is launching nationwide into Target stores this month and online, marking the brand’s first national retail partner.
This week's new product gallery features Celsius' new summer LTO, new THC drinks from Nowadays and Tree Time, plus Tache's new take on pistachio milk.
As the official sports drink partner of the 2026 World Cup, Coca-Cola’s Powerade is preparing for the event with a new marketing campaign, “Power Your Legacy,” featuring international soccer stars Lamine Yamal and Rodrygo Goes.
AriZona Iced Tea has partnered with Mattel in a two-year deal that will bring co-branded Hot Wheels drinks and collectibles to consumers.
Hip hop legends and budding beverage entrepreneurs Dr. Dre and Snoop Dogg are moving their ready-to-drink (RTD) line to the next episode with Dre & Snoop’s Hard Iced Teas & Lemonades.
It’s a collaboration between Korean food companies Paldo and hy that spans 42 different SKUs, including noodle bowls and “pillows” (think dry ramen), postbiotic energy drinks and dual biotic sodas.
Nestlé has confirmed the sale of specialty roaster and retailer Blue Bottle Coffee to Centurium Capital, the majority stakeholder of China’s largest coffee chain, Luckin Coffee.
Grüns landed a $1.2 billion acquisition less than three years after launch. Added protein still dominates shelf space—but how much runway does the trend really have left? Meanwhile, bottled water is facing growing scrutiny as its long-standing “health halo” begins to crack.
Caffeine alternative brands are leveraging the addition of Kim Kardashian to UPDATE energy drink to draw more attention to the innovative ingredient paraxanthine.
Keurig Dr Pepper’s (KDP) beverage business continued to drive the bulk of overall company growth in Q1 2026, as both pricing and volume increases boosted net sales by nearly 12%.
This week's reviews features a pair of products -- the proudly plain canned water startup Basic and retro video game-inspired brand Joystick - looking to the past to draw inspiration for new takes on hydration.
Building on its early success in gyms and regional retailers, protein coffee brand Projo is now entering mass-market aisles with an upcoming nationwide launch at Target.
