Celebrity spirits are growing sales on-premise— and at a premium. Consumers are paying 73% more per drink for a celeb-backed spirit at bars and restaurants, according to Union’s OnPrem Insights which gathers data from over 1,000 high volume accounts using the POS platform.
Put your superstitions aside this October and enjoy a sweet treat from The Kraken Rum. For this spooky season only, the delightfully dark rum brand has partnered with New York favorite, Dough Donuts, to offer a taste of the forbidden depths in dessert form.
The next edition of the Progeny Series at Deerhammer takes form as a collaboration with the highly acclaimed Carboy Winery, one of Colorado’s largest and most well-known wine operations.
New Riff has announced the dual release of two 8-year-old whiskeys, the oldest released by the distillery to date.
After a decade building the proof of concept for its sugar removal technology, NewTree Fruit Co. is finally ready to get going.
Islay distillery Laphroaig unveils Elements, a new series that delves into the artistry of production that makes Laphroaig’s whisky so richly flavoured and characterful.
Kavalan Single Malt Whisky announces the return of its award-winning Single Cask Strength Series to the U.S., the first re-release of the series since 2018.
The Western Kentucky Distilling Co. announced the grand opening of its new $30 million, state-of-the-art distillery in Beaver Dam, Kentucky.
Gonzalez Byass USA is releasing Fundador Sherry Cask Triple Madera Solera Gran Reserva this fall, the latest addition to the Fundador Sherry Cask Collection.
Fighting 69th Irish Whiskey, named for New York’s famed 69th Infantry Regiment, will be rolling out its new Single Malt in late October just in time for Veterans Day on November 11, 2023.
NERD Focus – the energy drink with powerful nootropics and performance-boosting nutrients – announces its triumphant return as the official energy drink of the New Jersey Devils and Prudential Center for a second season.
Alkaline Labs, a powerful and effective functional nutrition brand ushering a new era of attainable health and transparency in the supplement industry, launches with the brand’s first hero product, A.M. Greens.
What defines compelling innovation? Novel ingredients? Esoteric flavors? Unusual packaging? The hosts discussed how strategic and entrepreneurial companies are attempting to innovate in food and beverage and what’s moving the needle for consumers. They also riffed on two new celebrity coffee brands, one launched by a “Yellowstone'' star and the other known for her status as a “teen mom.”
Death Wish Coffee marked its first national campaign by penning the world’s first anonymous NIL deal.
