News

G.O.A.T. Fuel Announces Exclusive Flavor With 7-Eleven

G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned G.O.A.T. Jerry Rice, is excited to announce that they are partnering with iconic retailer 7-Eleven as the exclusive carrier of their new Snow Cone flavor, part of their Season 3 lineup of flavors.

Distribution: WithCo Sprouts More Company; Illicit Elixirs In Brick and Mortar

Seven months after hitting Target stores nationwide, WithCo Cocktails has found more company in the grocery channel. This week, WithCo announced it is rolling out nationwide at Sprouts Farmers Market stores. Read the full roundup for more distribution news from Illicit Elixirs, Fever-Tree, Oatly, Shroomi and Odyssey.

Elmhurst 1925 Announces Release of Milked Coconuts & Cashews

Elmhurst 1925, maker of simple, nutritious and incredibly delicious plant-based dairy products, announced the expansion of its flagship unsweetened plant milk line with its newest offering: Milked Coconuts & Cashews.

Mash & Mallow Launches S’mores Whiskey

Mash & Mallow, a new craft whiskey brand, announced its debut whiskey with flavors of rich chocolate, toasted marshmallow and graham cracker for an authentic s'mores-influenced experience.

Introducing Beach Club Seltzer

Beach Club, the new and flavorful vodka seltzer, launched with four activity driven flavors, Lake Mode – Blue Raspberry, Beach Vibes – Raspberry, 16th Hole – Cranberry, Summer Soiree – Fruit Punch, all sold in current 4-packs.

NACS: Celsius Steps (Back) Up to 16 oz. Format

Celsius' rise to the third-largest energy player has come as the brand has cultivated a more approachable, female-friendly positioning in which its 12 oz. can format played a key role in bringing new consumers into the category.

How Brands Are Addressing Non-Alc’s Biggest Barriers

Despite non-alc’s momentum, only 26% of the U.S. consumers moderating their alcohol, say they are drinking no-alcohol alternatives to their favorite full-strength drinks, citing barriers around taste and lack of availability, according to a recent report from bev-alc data firm IWSR.

Ross & Squibb Announces Return of Remus Gatsby Reserve

Ross & Squibb Distillery announced the return of the most-limited member of the Remus Bourbon family: Remus Gatsby Reserve 2023 Edition. Released to celebrate F. Scott Fitzgerald’s legendary novel, “The Great Gatsby”, a century ago – from the events in 1922 that inspired the novel to its publication in 1925 – Remus Gatsby Reserve is bottled at 98.1 proof (49.05% ABV) and offered in ultra-limited quantities at a minimum suggested retail price of $199.99 per 750-ml bottle. 

Beekeeper Coffee Co-Founders Talk NBA Inspiration, Market Moves

Pressurized margins. Competition from all sides. A scary high failure rate. Breaking into RTD coffee is not for the faint of heart. But with the backing of a seasoned team of brand builders and well-connected operators, Beekeeper thinks it has a shot.