Abed Abdo Joins Organic Valley as Chief Financial Officer
LA FARGE, Wis. — Organic Valley proudly welcomes Abed Abdo as the farmer-owned cooperative’s new Chief Financial Officer (CFO). With over 20 years of experience at the helm of finance,…
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Lone Tree Brewing Presents Ufloric Sparkling Water, Hopped Beverage Made With Terpenes
LONE TREE, Colo. — As the NA beverage segment spikes and more drinkers get excited about alternative RTD drinks, Lone Tree Brewing is pleased to present a new product in…
Taste Radio: How A Four-Letter Word Sparked Poppi’s Billion-Dollar Trajectory
Allison and Stephen Ellsworth, the co-founders of Poppi, spoke about the reasons behind better-for-you soda brand’s explosive growth and how the company is maintaining its torrid pace. They also discussed their transition into new roles, Poppi’s remarkable trial conversion and repeat purchase rates, Amazon as a key part of the company’s marketing strategy and why video is king on social media.
New In Retail: Can Dom’s Kitchen & Market Outfox Foxtrot?
Backed with over $50 million in investment, former CEO of the Roundy’s and Mariano’s chains Bob Mariano has embarked on his latest venture in the Chicago area, Dom’s Kitchen and Market. The retailer hopes to have 15 stores by the end of next year building on an omnichannel, experiential type of food shopping grounded in prepared foods, heavier product curation and app-based connectivity.
Spirits Marketing: Keanu Reeves Stars in Suntory Spot, Bacardí Goes in on Sneaker NFTs, Smirnoff ICE Taps Shaggy
Marking the 100th anniversary of its Japanese whiskeys, The House of Suntory released first looks at its new campaign with John Wick star Keanu Reeves and the Coppola family this week.
Taste Radio: The Celebrity Dilemma. Plus, Netflix And… Utz?
At what stage of development should brands consider aligning with a celebrity or athlete? How can companies assess the potential value and impact of those partnerships? The hosts shared their perspective on both topics, and also spoke about why niche brands might need to reconsider certain positioning and packaging callouts that have them collectively scratching their heads.
This Week’s New Products: Tropical Kombucha, Plus PRIDE Month Labels
In this week’s new products gallery, Ruby teams up with music and hospitality space Public Records to craft a non-alcoholic Lambrusco, Jones Soda kicks off PRIDE month early with labels created by LGBTQ artists and Health-Ade and Baba’s Turbo Squirrel roll out new tropical kombucha flavors.
Country Star Morgan Wallen Gets ‘Ryl’ With New Sweet Tea
If you’re going to get Southerners to stop putting sugar in their sweet tea, you better be prepared with a darn good reason.Ryl Tea believes it has two: a winning, authentic taste and the star power of country artist and investor Morgan Wallen, who’s name is proudly given a “crafted by” credit on cans of the brand’s new zero-sugar Sweet Tea, launched on Thursday exclusively on drinkryl.com and Gopuff.
Ready to Scale, G.O.A.T. Fuel Closes $5M Seed Round
G.O.A.T. Fuel, the mushroom-enhanced energy drink brand backed by three-time Super Bowl champion Jerry Rice, announced this week it has closed a $5 million seed funding round co-led by venture firms Stage 1 Fund and Morrison Seger Venture Capital Partners.
Spirits-Based RTDs May Soon Be More Accessible in California
Legislation to expand sales of spirit-based ready-to-drink (RTD) cocktails in the Golden State is moving forward today, after the California Senate unanimously passed a bill allowing those products to be sold in grocery and convenience stores.
BrainPOP Serving Functional Energy To Physicians
New functional energy drink BrainPOP is leaning into its target market among physicians and surgeons building out distribution in both clinics and hospital cafes as well as traditional convenience channels in the metropolitan New York area.
KeHE Distributors to Acquire DPI Specialty Foods
KeHE Distributors, a distributor of fresh, natural & organic, and specialty products in North America, announced it has entered into an agreement to acquire DPI Specialty Foods, a premier distributor across the western United States, from food & beverage focused private equity firm Arbor Investments.
Premier League Lacrosse, Rebel Bourbon Announce 2023 Partnership
The Premier Lacrosse League (PLL) powered by Ticketmaster, announced a multifaceted partnership with Rebel Bourbon for the league’s 2023 season, dubbing Rebel Bourbon the Official Bourbon of the PLL.
Electrolit Joins Sueños Music Festival to Hydrate Fans at Chicago’s Biggest Latin Music Lineup
Electrolit, the preferred, premium hydration beverage made from quality ingredients announces its partnership with Sueños Music Festival, the largest Latin music lineup to reach Chicago, Illinois.