Monster Energy BIG3 Celebrity Game Tipping Off BIG3 Championship Weekend
The BIG3 and Monster Energy announced the first celebrity participants in the Monster Energy BIG3 Celebrity Game.
News
Walsh Whiskey Debuts Rebrand Of The Irishman Whiskey In The United States
The Irishman range of super-premium whiskeys, produced by Walsh Whiskey and imported by Hotaling & Co., is launching a new bespoke bottle design and extensive rebranding across the entire range in the U.S.
CHITOS and GREEN COLA Join Forces to Form GREEN BEVERAGES GROUP PLC
The CHITOS and GREEN COLA groups, in extension of their very successful commercial cooperation for the exclusive distribution of the latter's products from the former in the Greek market, announce their decision to join forces for a joint course of the brands of both groups in international markets.
Matcha Soda Motto Makes Comeback In Cans
Sporting a new 12 oz. aluminum can package, Motto is returning to store shelves this month after a roughly two-year hiatus, and making its ecommerce debut, as it seeks to rediscover its interrupted momentum within the better-for-you beverage marketplace.
This Week’s New Products: Imagination-flavored Cola, Fall Seasonal Offerings and Angry Angels
In this week’s roundup of new product launches, Coca-Cola rolls out a limited-edition “imagination-flavored” soda, Chamberlain Coffee adds two new flavored matcha powders to its portfolio and several brands kick off the fall season early with pumpkin-flavored creamers.
Craft Standard Cocktail Mix Kegs Attempt to Take Draft Cocktails to the Next Level
Keeping up with consumer trends, twin brothers and business partners Don and William Ray shifted service at the nightclub and bars they owned in Fayetteville, Arkansas, to focus on craft cocktails made by hand. However, the cavernous rooms and massive bars were built to accommodate far more people than a typical intimate cocktail lounge, overwhelming bartenders and slowing down service time.
Taste Radio: Maybe Shock Value Does Work? Plus, We Meet A Trailblazing ‘Walker.’
Mustard-based donuts, beer-infused sneakers, cheese cocktails… No, this episode isn’t about trying to gross you out. Rather, the hosts discuss recent marketing campaigns, collaborations and limited-edition merchandise involving legacy and small brands. This episode also features Dr. Emma Walker, the master blender for Johnnie Walker, answering a ten-pack of questions about her trailblazing role and the future of the iconic Scotch whisky brand.
DE-NADA Additive-Free Tequila Is Certified CarbonNeutral
DE-NADA Additive-Free Tequila has achieved CarbonNeutral product certification in accordance with The CarbonNeutral Protocol.
Country Music Star Kane Brown Joins Dewey Crush as Chief Flavor Officer
Delaware-based Dewey Beverage, Inc., maker of the original canned crush cocktail Dewey Crush, is thrilled to announce that globally renowned musician, Kane Brown, has joined the brand as Chief Flavor Officer.
Southern California SuperFood Company Sol-ti Announces ENERGY+ SuperShot
Sol-ti, a leading manufacturer of organic, glass-bottled, Living Beverages, announced the launch of ENERGY+ SuperShot - the latest in its SuperShot Line. SuperEnergy organic caffeine from raw green coffee beans and SuperFoods L-Theanine and Vitamin B12 are key ingredients in ENERGY+ known for increasing energy levels, focus, and cognitive function without the crash.
Hard Rock Ready-to-Drink Cocktails Go International with London Debut
Hard Rock International is expanding the launch of Hard Rock Expert Cocktails across the pond in London, signifying the iconic brand’s first ever international distribution of its ready-to-drink canned cocktails.
Stewart’s Enterprise Holdings, Inc. Announces Global Launch of Bounce Back Post-Social Replenishment Drink
Next in its busy year of global brand launches, this month Stewart’s Enterprise Holdings, Inc. is introducing Bounce Back post social functional beverages.
NFL Philadelphia Eagles’ Haason Reddick invests and Partners in R7
R7 energy drink announces a partnership investment with NFL Philadelphia Eagles’ Haason Reddick.
Wolf Spirit Names Nationwide Sales Leader
Eugene, 0regon-based Wolf Spirit announces Adam Brodsky has been named Vice President of Sales, overseeing nationwide sales for the company’s portfolio, including Puncher’s Chance Bourbon, Bosscal Mezcal, Tom of Finland Vodka and Blood x Sweat x Tears Vodka.