The Coca-Cola Company has launched Gold Peak Chilled Tea. Available in the popular Gold Peak sweetened and lemon flavors, the chilled multi-serve version is packaged in a 59 oz. carafe bottle. It began shipping to retailers in late January. Made with hand selected, high quality tea leaves and filtered water, Gold Peak Chilled Tea will serve as a complement to Gold Peak’s existing portfolio of single-serve 16.9 oz. bottles. The launch of the new chilled products will focus initially on the Northeastern and Central markets and will be supported with a comprehensive marketing program. For more information call Coca-Cola at (404) 676-1070.
ITO EN (North America), INC, has launched three new products. Green Tea Ginseng is the newest addition to company’s Natural Fruit Tea line. Freshly brewed with premium loose leaf green tea and natural ginseng extracted from the Panax Ginseng root, Green Tea Ginseng joins the all-natural, authentically brewed flavors of Tea Apple, Tea Mango, Green Tea Blueberry, Tea Grape, Tea Orange, White Tea Pear, and Tea Peach. Green Tea Ginseng and the extended flavors of ITO EN’s Natural Fruit Tea line retails for $1.99 for a 16.9 oz. PET bottle and can be found at mass merchandise stores, grocery stores and specialty natural food retailers nationwide. ITO EN’s TEAS’ TEA Naturally Sweet, is an all-new, naturally flavored tea line intended to appeal to consumers looking to switch from sweetened to unsweetened tea. With only 8 grams of natural cane sugar and 40 calories per serving, the line will feature three new flavors: TEAS’ TEA Blueberry Green, TEAS’ TEA Citrus Black and TEAS TEA Mango Oolong. This line will retail for $1.99 for a 16.9 oz. PET bottle and can be found at mass merchandise stores, grocery stores and specialty natural food retailers nationwide; including Whole Foods, Super Target, Bashas’ Supermarket, Wegman’s, and other local outlets.
The company has also launched three new varieties in its Traditional Japanese Tea line: Oi Ocha Dark, Jasmine Green and Golden Oolong. Following the success of Oi Ocha in the U.S. marketplace, the new line extension will feature Japanese packaged labels to reflect the traditional Japanese taste of unsweetened and calorie-free infusions. The original Oi Ocha and extended line of ITO EN Traditional Japanese Tea products are available in 16.9 oz. PET bottles and retail at $1.99. They are available at natural and mainstream markets nationwide. For more information on the entire line of ITO EN products, please call ITO EN at (212) 251-1246.
Turkey Hill Dairy, producer of the nation’s number one refrigerated iced tea, has added the Cuban-inspired Mojito Green Tea and Diet Mojito Green Tea to its Nature’s Accents line and Pomegranate Lemonade to its line of fruit beverages. The new Green Tea Mojito is a non-alcoholic blend of citrus and mint inspired by the Cuban cocktail. New Pomegranate Lemonade is made with all natural flavors and combines Turkey Hill’s classic lemonade recipe with the trendy fruit recognized for its health benefits and unique flavor. The new flavors come in pints and half gallons — and will be available wherever Turkey Hill drinks are sold. For more information call Turkey Hill at (717) 234-8886.
Hey, brake for this: Big Ol’ Trucker has launched Big Ol’ Trucker Energy Juice, a product that claims to keep drivers focused, alert and energized while not compromising health or safety by pumping the driver full of blood pressure raising stimulants such as caffeine and guarana. Big Ol’ Trucker Energy Juice will be available in truck stops and other retailers nationwide in early 2009. Earlier this year, the Healthy Trucking Initiative endorsed Big Ol’ Trucker Energy Juice, calling it, “a welcome addition to any trucker’s snack plans.” For more information call Big Ol’ Trucker at (888) 681-0009.
Coca-Cola Co.-owned Odwalla, Inc. is adding two new reduced-calorie juice drinks to its product portfolio: Odwalla Mojito Mambo and Odwalla Pomegranate Strawberry natural juice drink from concentrate. Both products are sweetened with a combination of Truvia – a stevia-based sweetener –organic evaporated cane sugar, and fruit juices to have one-half the calories and sugar of other leading premium juice drinks. They are fortified to provide 50 percent of the daily value of antioxidant vitamins C and E. Both products have 50 calories per 8 oz. serving. Like all Odwalla products, Mojito Mambo and Pomegranate Strawberry do not contain any artificial flavors, colors, sweeteners, or preservatives. Odwalla Mojito Mambo and Odwalla Pomegranate Strawberry will be available in 450 ml grab-n-go recyclable plastic bottles at a suggested retail price of $3.29. Distribution will be nationwide in natural food stores, supermarkets, and specialty outlets. For more information call Odwalla at (404) 676-3288.
Santa Cruz Organic is extending its summer sipping line with Mango Lemonade. This product will be available nationwide at Whole Foods starting in June and will carry an initial MSRP of $1.49 and then increase to its everyday price range of $2.89 – $3.39. For more information, call Santa Cruz Organic at (303) 449 – 2108.
Coca-Cola North America has launched Sprite Green, the first sparkling, naturally sweetened, reduced-calorie CSD in the U.S. made with TRUVIA natural sweetener. Sprite Green has 50 calories and 5 percent lemon juice per 8.5 oz. serving. Sprite Green was created to appeal to active young adults and will be launched in markets that embrace that demographic in early 2009. For pricing and more detailed distribution information, call Coke at (404) 676-3288.
The Jacob Leinenkugal Brewing Company is launching Leinenkugel’s Classic Amber, which offers a brilliant light copper, golden color and impressive foam retention allowing beer lovers full enjoyment of the complex flavors and aroma. Recognizing their German heritage, Leinenkugel’s brewed this new brew in Reinheitsgebot tradition where the only ingredients permitted are malts, water, hops and yeast. Leinenkugel’s Classic Amber contains 4.9 percent alcohol by volume and is available in 6 and 12 pack bottles and on draft where Leinenkugel’s is sold. Classic Amber retails for approximately $6.99 to $7.99 a 6-pack. For more information, call (952) 401-0125.
The Boston Beer Co. has launched the Samuel Adams Imperial Series. This new line is intended to offer beer lovers an intense version of some of their favorite traditional beer styles by boosting the ingredients and testing the limits of each traditional style. With more robust flavors and nearly twice the alcohol by volume of your average beer, each style in the Imperial Series is intended to be savored and appreciated like a fine wine. This new series of beers will be offered year-round and include Samuel Adams Imperial White, Samuel Adams Imperial Stout and Samuel Adams Double Bock each in their own four-pack. The Imperial Series will be available nationwide in February at a suggested retail price of $9.99 per four-pack. For more information, please call (212) 891-0435.
Redhook Ale Brewery has launched Slim Chance, a light ale with the full-bodied flavor of a craft brew. Slim Chance is brewed in the blonde-style tradition, using a wide variety of golden-kilned malts, a touch of wheat and subtle aroma hops. At 125 calories per 12 ounces, Slim Chance combines attributes of an ale with the benefit of fewer calories. Slim Chance Light Ale will be available in 12 oz. bottles and on draught nationwide in March. This year-round selection will be the only craft light ale available nationally, retailing for approximately $8.99 per pack. For more information, call (503) 231-3086.
Grand Teton Brewing Company released its new Double Vision Doppelbock on February 15th. The Doppelbock, the first in their 2009 “Cellar Reserve” series of specialty beers, is dedicated to, and brewed in strict adherence to the Reinheitsgebot, the 1516 Bavarian beer purity law. Each beer this year will be brewed to commemorate one of the four true beer ingredients: malt, hops, yeast and water. At over 8 percent alcohol by volume, it is a deceptively drinkable springtime warmer. Grand Teton Brewing releases four or five different beers a year in the Cellar Reserve line. The production quantity is very limited. The Double Vision Doppelbock is available in kegs and unique brown one-liter, flip-top bottles with silver and gold labels. This product will be available at select locations in Idaho, Wyoming, Colorado, California, Oregon, Montana, Washington, New York, Arizona, Wisconsin, Minnesota and Kansas. Call the brewery at 1-888-899-1656 for pricing and availability information.
Crown Imports is adding the Modelo Especial 12 oz. can 18-pack. The new package is shipping from Mexico now for retail placement in mid-March in Arizona, California, Colorado, Florida, Georgia, Nevada, New Mexico, North Carolina, South Carolina, Texas and Virginia. The Modelo Especial 18-pack is an extension of the existing 12 oz. can, and is being introduced to broaden exposure for Modelo Especial, the number two Mexican beer and number three imported beer in the U.S. The new Modelo Especial 18-pack can package rollout will be supported with an array of point-of-sale materials, including shelf strips, display cards, static stickers and banners. For more information call Crown Imports at (312) 873-9279.SPIRITS
Absolut Vodka is launching its 10th flavor, Absolut Mango. ABSOLUT MANGO is aromatic and juicy with a pronounced and genuine character of ripened mango. This product will be available nationally this month and will retail for a suggested price of $19.99/750 ml. To support the launch, ABSOLUT will host on-premise tasting events (where legal) in key markets. ABSOLUT MANGO point of sale materials including table tents, banners, branded tasting cups and themed give-aways will be provided to enhance the ABSOLUT MANGO experience for consumers. For more information, contact Absolut at (203 254-8225.
From Voodoo Tiki Tequila Corp. comes the eponymous Voodoo Tiki Tequila. Aged in barrels carved from voodoo tikis,every bottle is hand-blown with an actual glass Voodoo Tiki inside. Voodoo Tiki Tequila offers a full range of high concept, high quality Ultra-Premium and Super-Premium hand-crafted tequila made from the highest quality 100 percent Weber Blue agaves aged between 10 and 12 years. Voodoo Tiki Tequila Corp. tequila is distilled twice. Voodoo Tiki Tequila is currently available in 23 US states. For more information call (310) 963-4808.
Gruppo Campari-owned Skyy Vodka has announced the latest addition to its SKYY Infusions All Natural line, Pineapple. Launching this month, SKYY Infusions All Natural Pineapple is the first Pineapple infused vodka available nationwide. It joins the SKYY Infusions portfolio of Citrus, Cherry, Passion Fruit, Raspberry and Grape, an assortment of all natural infusions made from real fruit. This product is created through a proprietary process, where real fruit is infused into SKYY Vodka. SKYY Infusions Pineapple is available nationwide, available in 50ml ($1.99 MSRP), 750ml ($18.49 MSRP) and 1L ($26.49 MSRP) size bottles. For more information, call Skyy at (707) 254-1167.
Thatcher’s has launched a new collection of organic liqueurs. The range, at launch, includes eight expressions: Cucumber, Elderflower, Apple Spice Ginger, Pomegranate, Tres Chili, Dark Chocolate, Chipotle, and Blueberry. Packaged in light weight, clear 750 ml glass bottles featuring labels made from recycled materials, each expression will retail at less than $25. Containing no artificial flavors, preservatives or colors, everything in a bottle of Thatcher’s is sustainably farmed by a trusted grower. Thatcher’s can be purchased by the trade in cases of 6 bottles. In addition, all point of sale support is created using recycled material. The phased-in nationwide launch will begin in select markets, including California, Arizona, and Illinois in April. MSRP for this product is $24.99. For more information, call Thatcher’s at (847) 560-3300.
Martini & Rossi has announced the addition of a Sparkling Rosé, available later this month. Cultivated in the Piedmont and Veneto regions in Italy and made with Moscato Bianco, Malvasia and Brachetto grapes, this Sparkling Rosé is soft pink in color and fully sparkling, characterized by enticing aromas that blend hints of citrus, elderflower and soft peach with notes of wild rose. This product will be available in a 750 ml bottle and 187 ml 4-packs, and can be found at fine wine retailers this spring for a suggested price of $12.99. For more information, call Martini & Rossi at (646) 654-3442.
Mercer Estates, a family-owned Washington State winery devoted to producing premium wines through a partnership of the Bud Mercer and Mike Hogue families, has launched its 2007 Chardonnay. Mercer Estates, located in Prosser, Washington, was founded in 2006. The suggested retail price of the 2007 Chardonnay is $17. For more information, call (718) 403-0097.
O.N.E. Natural Experience has launched O.N.E. with a Splash, a blend of 100 percent natural coconut water and a “splash” of tropical flavor. It includes four varieties: Pineapple, Passion Fruit, Mango and Pink Guava. O.N.E. with a Splash will be available in 8.5 oz., eco-friendly Tetra Paks to grocery stores nationwide in June 2009 (retail price $1.29-$1.49).
O.N.E. has also launched O.N.E. Water, a product that is dedicated to offering safe, clean drinking water to people who do not have access to it. O.N.E. is donating 100 percent of the profits derived from this spring water to non-profit organizations. O.N.E. Water is sourced from Eastern Canada and packaged in Tetra Paks. Each year, O.N.E. will select 10-15 non-profits (ranging from disaster relief to cancer research to education) to receive the funds from the sales of O.N.E. Water. O.N.E. Water will be made available in 16.9 oz. Tetra Paks to grocery stores in New York and Los Angeles in April 2009 (retail price $1.49-$1.79). For more information, call (323) 988-0796.
Edward and Sons is introducing Organic Young Coconut Water under its Nature Factor brand. Made from the clear liquid contained inside USDA-certified organic young coconuts, Organic Young Coconut Water is packed with vitamins, minerals, antioxidants, and is low in calories. Coconut water contains natural electrolytes and high levels of potassium that help the body recover from rigorous activities. Available in handy, recyclable 10.5 oz. cans, Nature Factor’s Organic Young Coconut Water is now available for $1.49-1.89 nationwide at both natural and mainstream grocery stores. For more information, call (310) 274-1072.
AriZona Beverage Co. has ventured into a new area of hydration with Vapor Water. Through the replication of earth’s hydrologic cycle, AriZona has created a vapor-distilled water that is further improved upon by infusing a balanced blend of electrolytes. During the distillation process, impurities and environmental pollutants are removed from the vapors, which then transform into clean water. The newly purified liquid is then combined with a precise balance of calcium, magnesium and potassium. This proprietary formula is designed to help increase a person’s rate of hydration and enhance performance during physical activity, without adding the calories and sodium of some other beverages. AriZona’s Vapor Water will begin distribution nationally this winter for a suggested retail of $1.59 per 33.8 oz. PET plastic bottle and $1.29 per 25.3 oz. PET plastic bottle. For more information on this and other AriZona beverages please visit www.drinkarizona.com.
Introduced in February, Next Generation Waters is a new line of functional beverages catering to an individual’s particular mood at a given time. Products include Kick Water, Chill Water, This Water and Hot Water, which includes aphrodisiacs, according to the product’s manufacturers. Next Generation Waters is bottled with a hot fill process and is a member of 1% For the Planet. For more information, call Next Generation at (917) 751-6658.
Herbal Water, Inc., the manufacturer of Ayala’s Herbal Water, has unveiled a new flavor – Lemon Verbena Geranium. The new flavor is being released in conjunction with a nationwide launch of the company’s newly redesigned label, and both were officially unveiled at the Expo West Show in Anaheim, California on March 6. The Lemon Verbena Geranium flavor has herbs with aromatic leaves and a fruity lemon note. It also has a clean fresh finish combined with a romantic floral touch. This product will be carried nationwide by Whole Foods Market, Safeway, Central Market, Wegmans, Food Emporium, Giant, HEB, Raley’s, The Fresh Market and many natural food and specialty stores.
Chiquita Brands, in partnership with Old Orchard Brands, is introducing a new line of frozen fruit smoothies made with Chiquita bananas. The blend-and-serve Chiquita Frozen Fruit Smoothie line includes four flavors. The product is available in recyclable 12 oz. plastic cans which provide three, 8 oz. servings. It begins shipping next month with a suggested retail price of $2.69 per can. A national consumer campaign to support the product begins in April. For more information, call Chiquita Brands at (616) 233-0500.
mix1 beverage company, best known for its all-natural enhanced protein shake, is launching a new hi-antioxidant fiber drink. Available in dark-berry and orange-carrot flavors, each satisfying serving of mix1 hi-antioxidant fiber drink contains just 115 calories and includes the equivalent of nine servings of fruit and vegetable antioxidants, nine grams of whey protein isolate and eight grams of soluble fiber. It joins mix1’s existing product line of all-natural enhanced protein shakes. After launch, these products will be distributed nationally at Kroger and Whole Foods Market; regionally at King Soopers, Albertsons, Fred Meyer, Costco, Jewel-Osco, Ralphs, HEB, City Market and QFC; as well as at independent grocery retailers across the United States. For more information, please call (303) 442-1009.