This category is reflective of some of the new energy coming into conventional stores through both the produce and chilled natural sets. While Sunny D and other big brands dominate the center, look at what GTs, Kevita, Mamma Chia and Goodbelly are doing, with growth off increasingly significant bases in retailers who are weighted to a more conventional profile. It’s a similar situation in the refrigerated Juice and Drink Smoothie category (not pictured here), where SUJA Essentials – a sub-line geared toward conventional grocery – launched this year and moved right into the top ranks of brands, selling in excess of $5 million.
Refrigerated Fruit Drinks
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide)
52 Weeks through 12/28/14