SOURCE: IRI, a Chicago-based market research firm (@iriworldwide)
52 Weeks through 10/2/16
It’s getting hard at the top, as some of the biggest craft beer brands have shown declines even as the overall category continues to grow – albeit more slowly than it has in the past. With size comes accountability – Boston Beer has had a tough couple of quarters and the stock market is making it pay, while there’s been turnover at the top at New Belgium, as well, during a period of very slow growth. Still, brands with newly uncorked pipeline access are getting to pour a lot of volume into the market: witness Lagunitas, Ballast Point, Founders, and Firestone Walker, all of which have made deals with more established or deep-pocketed partners in the past 18 months.